https://passos.work Carlos Passos© Fri, 23 Oct 2026 01:21:09 +0000 https://passos.work en https://passos.work/Information Thu, 29 Jan 2026 13:18:37 +0000 Carlos Passos© https://passos.work/Information Formerly Design Director at Droga5, I'm a graphic designer and visual artist with a passion for creating and driving transformation through design. ︎︎︎ Linkedin︎︎︎ chvoil@gmail.com I’m also a musician. It's been years gigging underground, playing bass and guitar, recording a bunch of albums and tracks. I had the satisfaction to work with great producers in Brazil and the U.S. on personal projects. Currently Design Director at Callen. Austin, TX. Previously Droga5, São Paulo︎︎︎ Design Director Soko, São Paulo︎︎︎ Design Director The Weber Shandwick Collective, São Paulo︎︎︎ Head of Art/Creative Director Questtono/Manyone, São Paulo︎︎︎ Design Director/Visual Lead Rai, São Paulo︎︎︎ Head of Art/Creative Director Yamaha Motor Co, São Paulo︎︎︎ Design Coordinator Mohallem (formerly Fallon), São Paulo︎︎︎ Art Director Havas Z+., São Paulo︎︎︎ Art Director Brands Coors Light, Apple TV+, Pepsi, HP, Fever-Tree, Stella Artois, Corona, Sunsilk, Bohemia, Brahma, Santander, Spotify, Adidas, Novo Nordisk, Luxottica, Cap. Barley Brewery, Red Lobster, Kaluama, Hondashi and more. Awards and Recognitions Cannes Lions, Cannes ACT, ADC, The One Show, Clio, Effie Awards, LIA, LAD Awards, El Ojo, Lisbon Awards (most awarded art director 20/21), BDA, Clube de Criação (CC), Shorty Awards, Aiga Eye on Design, Wina (Dubai), Festival Internacional de la Publicidad Independiente, Lürzer's Archive 17x in book, Dieline. https://passos.work/SOS-Oceano-No-blue-no-green Thu, 23 Apr 2026 12:48:08 +0000 Carlos Passos© https://passos.work/SOS-Oceano-No-blue-no-green SOS Oceano - No blue, no green.The ocean is home to 94% of all animals, responsible for 85% of our oxygen, and retains 90% of the planet's heat. In sum, it's the main responsible for sustaining life on Earth. Yet, in sustainability talks, forests are mentioned 689% more. Without a healthy ocean, the planet’s climate collapses, and so does nature itself. In other words: no blue, no green. During COP 30, the UN’s leading event on climate change held in Brazil, we made the world look at the Brazilian flag in a way never seen before: without the blue and green. But since there is also no green without blue in the color theory, we launched a series of sustainable illustrations, highlighting the most fragile marine areas in Brazil to pressure the government to protect it. A powerful way to alert about the importance of the ocean to sustain life also on land, because no ecosystem survives alone. - Agency: Droga5 Role: Design Director, Graphic Designer CEO: Felipe Simi Co-CEO: Brisa VicenteCIO: Gabriela Rodrigues CDO: Diego LimbertiCCO: Rafael ZiggyCSO: Ana Cortat Design Director: Carlos Passos, Fábio Cristo, Marco Loschiavo, Rodrigo Bonfim ECD: Renata Leão Creative Director: Lucas Antunes,&nbsp; Marcelo Diniz Art Director: Kauê Barbosa, João Cunico, Gustavo Ohnuma, Israel Cunha, Sofia Colautti Designer: Carlos Passos, Diego Limberti Copywriter: Tiago Daltro Motion Director: Marco Loschiavo Motion Designer:&nbsp;Marco Loschiavo Head of Production: Stella Gafo Production Leader: Thais Bonizzi Head of Operations: Thaisa Papadopolli Operations: Thaline Malvezi Head of Innovation in Communication: Fabiane Abel Head of Media Latam: Vanessa Giannotti Media Director: Keilla Conti Head of Culture and Comms: Johana Quintana PR Analyst: Luma Araujo PR: VSK Public Relations Illustrations: Black Madre Ink Development: Joules &amp; Joules Silkscreen: Estúdio Elástico Audio: Bumblebeat Partner Organizations: Sea Shepherd Brasil,&nbsp;Projeto Golfinho Rotador,&nbsp; Projeto Tubarões e Raias de Noronha, NEMA, Divers for Sharks, Rede Pro UC. <img width="2560" height="1539" width_o="2560" height_o="1539" data-src="https://freight.cargo.site/t/original/i/493e50a135bcd19a9283f0776b537cc86b1864b3c30bf3edec8fd6ed1ef04ba4/flag-nobluenogreen.gif" data-mid="247551134" border="0" src="https://freight.cargo.site/w/1000/i/493e50a135bcd19a9283f0776b537cc86b1864b3c30bf3edec8fd6ed1ef04ba4/flag-nobluenogreen.gif" /> <img width="1500" height="1094" width_o="1500" height_o="1094" data-src="https://freight.cargo.site/t/original/i/dbbfb188e1b8f6c307e173303cd08244f1c7d0b93c2c63cc47646c2ab9839e3e/flag.png" data-mid="250984680" border="0" src="https://freight.cargo.site/w/1000/i/dbbfb188e1b8f6c307e173303cd08244f1c7d0b93c2c63cc47646c2ab9839e3e/flag.png" /> <img width="1500" 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15 Jun 2026 21:02:23 +0000 Carlos Passos© https://passos.work/Coors-Light-The-Coooooors-Call-World-Cup-hack The Cooooooooors Call More goals. More celebrations Coors Light® Coors Light isn't an official World Cup sponsor. But when the world starts screaming “Gooooooooal!”, brands don't need sponsorship rights to join the conversation. So, we turned football's most iconic chant into our brand name. With every goal scored during the tournament, Coors Light became Coooors Light. Then Cooooooooors Light. Then Cooooooooooooooooooooooooooooooors Light. Until the logo literally stopped fitting on the can. So we did what any irrational football celebration would demand: we made the can bigger. The Tallerboy. A limited-edition can created to give every extra O the space it deserves. Just like a Tall Boy. Only taller.Coors Light’s 18-Inch Tallerboy Might Be Its Smartest World Cup Marketing Play Yet" - Inc. MagazineThe Coors Light 'Tallerboy' is Both Stupid and Wonderful - DIELINE -Project: World Cup Campaign Role: Design Director With: Diego Limberti, Fabio Cristo, Marco Loschiavo, Rodrigo Bonfim, Israel Cunha, Gustavo Ohnuma + Rodolfo Fernandes, Rogo Castro and Droga5 NY Team Agency: Droga5 NY + Droga5 SP <img width="1920" height="1071" width_o="1920" height_o="1071" data-src="https://freight.cargo.site/t/original/i/207c91e2f3a3f01dd63695813ce8bfcaa8f7445eca6babd74b10c1289e574fde/poster_coooors.jpg" data-mid="253397473" border="0" src="https://freight.cargo.site/w/1000/i/207c91e2f3a3f01dd63695813ce8bfcaa8f7445eca6babd74b10c1289e574fde/poster_coooors.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f12a22896c3cfa25edd31eb7c147cf3c9495742c277f0984a3f4adcd737d1b94/Cooooors-08.png" data-mid="249478995" border="0" src="https://freight.cargo.site/w/1000/i/f12a22896c3cfa25edd31eb7c147cf3c9495742c277f0984a3f4adcd737d1b94/Cooooors-08.png" /> &nbsp; &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/74ff707443c69b48fd78bfe744dbd63b37de1953ab4c65c7ffe1ff87658b519b/CL_BG.jpg" data-mid="253387497" border="0" src="https://freight.cargo.site/w/1000/i/74ff707443c69b48fd78bfe744dbd63b37de1953ab4c65c7ffe1ff87658b519b/CL_BG.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a6cfa707f09d9931216916b91f330ac23efc7e732e2f9048304de5a041edd148/TSX---Coors-4_7-2.jpg" data-mid="253387529" border="0" src="https://freight.cargo.site/w/1000/i/a6cfa707f09d9931216916b91f330ac23efc7e732e2f9048304de5a041edd148/TSX---Coors-4_7-2.jpg" /> <img width="2427" height="1365" width_o="2427" height_o="1365" data-src="https://freight.cargo.site/t/original/i/94961a8746f323fc9b8d8cb8096ce14bbc7bca0552c0e9d42bcedc8ae416a7a2/COORS_WORLD_CUP_TWEET_01-copy.jpg" data-mid="249479342" border="0" src="https://freight.cargo.site/w/1000/i/94961a8746f323fc9b8d8cb8096ce14bbc7bca0552c0e9d42bcedc8ae416a7a2/COORS_WORLD_CUP_TWEET_01-copy.jpg" /> <img width="11001" height="6188" width_o="11001" height_o="6188" data-src="https://freight.cargo.site/t/original/i/2e149ea227c31af0a94fb2703cf3e6e29494870a25d82149d8779221f4b524f9/COORS_LIGHT_THE_COOOORS_CALL-03.png" data-mid="250984745" border="0" src="https://freight.cargo.site/w/1000/i/2e149ea227c31af0a94fb2703cf3e6e29494870a25d82149d8779221f4b524f9/COORS_LIGHT_THE_COOOORS_CALL-03.png" /> <img width="1672" height="941" width_o="1672" height_o="941" data-src="https://freight.cargo.site/t/original/i/670d498580581e69569806e96f1abbd4ce7ef824e5e75974993e0f7ccf9d464b/ChatGPT-Image-15-de-jun.-de-2026--15_28_44.png" data-mid="249479203" border="0" src="https://freight.cargo.site/w/1000/i/670d498580581e69569806e96f1abbd4ce7ef824e5e75974993e0f7ccf9d464b/ChatGPT-Image-15-de-jun.-de-2026--15_28_44.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/1cab5b5d9697a4047046451539d06a77f4e1b3c2430f690820ad377aed5b6afb/COOOOORS-GIF.gif" data-mid="249481625" border="0" src="https://freight.cargo.site/w/800/i/1cab5b5d9697a4047046451539d06a77f4e1b3c2430f690820ad377aed5b6afb/COOOOORS-GIF.gif" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/215e4c02abe4e5671b2e53091b877805b852d6a54ebd270e204469eae455b0af/12pack_coors.jpg" data-mid="253387279" border="0" src="https://freight.cargo.site/w/750/i/215e4c02abe4e5671b2e53091b877805b852d6a54ebd270e204469eae455b0af/12pack_coors.jpg" /> <img width="736" height="736" width_o="736" height_o="736" data-src="https://freight.cargo.site/t/original/i/bf7b01565dae1c6a92098b5d45cbe4a699add3700177a07a20390aa6336431d2/L-Coooors-Bar.jpg" data-mid="253387285" border="0" src="https://freight.cargo.site/w/736/i/bf7b01565dae1c6a92098b5d45cbe4a699add3700177a07a20390aa6336431d2/L-Coooors-Bar.jpg" /> <img width="3589" height="2143" width_o="3589" height_o="2143" data-src="https://freight.cargo.site/t/original/i/c27cdee2cca79e2a4c569b942df8d2b62e062e8c413362db9bbf2d43afddfdff/RGB_TB.jpg" data-mid="251032417" border="0" src="https://freight.cargo.site/w/1000/i/c27cdee2cca79e2a4c569b942df8d2b62e062e8c413362db9bbf2d43afddfdff/RGB_TB.jpg" /><img width="1920" height="474" width_o="1920" height_o="474" data-src="https://freight.cargo.site/t/original/i/2839a0a6531ee4ef531d37b079ffeda5986aa0fbeb0d2b82cede0c7c275c5145/cachecol.jpg" data-mid="253402499" border="0" src="https://freight.cargo.site/w/1000/i/2839a0a6531ee4ef531d37b079ffeda5986aa0fbeb0d2b82cede0c7c275c5145/cachecol.jpg" /> <img width="1254" height="1254" width_o="1254" height_o="1254" data-src="https://freight.cargo.site/t/original/i/ee771e5013edf3ae4d8bbba363b42c4fc1c4358b4f7c50b5b0429a2eeac3c913/lainey.png" data-mid="249541885" border="0" src="https://freight.cargo.site/w/1000/i/ee771e5013edf3ae4d8bbba363b42c4fc1c4358b4f7c50b5b0429a2eeac3c913/lainey.png" /> <img width="1254" height="1254" width_o="1254" height_o="1254" data-src="https://freight.cargo.site/t/original/i/e2272ac0a3d6a48afb17962b8cb2f3e0242c38b342a30bbadf2ec6656ac2e594/times-square.png" data-mid="251038000" border="0" src="https://freight.cargo.site/w/1000/i/e2272ac0a3d6a48afb17962b8cb2f3e0242c38b342a30bbadf2ec6656ac2e594/times-square.png" /> https://passos.work/HP-Hewlett-Packard-Visual-Identity Mon, 02 Feb 2026 19:51:57 +0000 Carlos Passos© https://passos.work/HP-Hewlett-Packard-Visual-Identity HP Hewlett-Packard - Visual IdentityShape the Future of WorkHP’s brand was restructured, simplifying its architecture to drive greater consistency across global markets. To achieve this, we refined its two core assets, the logo and its blue color, and built a cohesive brand identity system around them, which we named the Stripe System. The work also included the creation and implementation of the new positioning, “Shape the Future of Work,” across all brand touchpoints.Photography A collection of One HP brand imagery on the newly designed photography guidelines page. Brand Line Motion Files The brand line consistently across branded content with new motion files. Additional brand guidanceNew Alliance and Signage guidelines that extend the core brand guidelines. HP was founded on a partnership that transformed the relationship between people and work. Over the years, the company has continued to evolve. Now, we are embarking on a new chapter to shape the future of work, staying true to our founder’s heritage while adapting to the present. In support of this new chapter, we are reclaiming the blue and elevating our logo as a distinctive asset. With our new brand strategy and our new visual assets and guidance, we will show up as One HP confidently and consistently. - Project: Visual IDAgency: Droga5 Role: Design Director With: Diego Limberti, Rodrigo Bonfim, Fabio Cristo, Marco Loschiavo, Gustavo Ohnuma, and the Droga5/NY Team &nbsp; &nbsp; <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/37f08139c99c288b51dcf2c18781dd765f3ad78d3edcbaa7ef80d3cf61999169/logo-full.gif" data-mid="244397161" border="0" src="https://freight.cargo.site/w/1000/i/37f08139c99c288b51dcf2c18781dd765f3ad78d3edcbaa7ef80d3cf61999169/logo-full.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/a369db552423e417a58bbe6310909e8eb3cd4ef2fee522a5a19426a43a92872f/Image-b222c7da-dee2-47a3-83c1-e2d56e1d96e7-1-1.gif" data-mid="249546261" border="0" 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data-src="https://freight.cargo.site/t/original/i/70dc97de8ad89828404898bb525697e3fc95c90701ae86c7786db942cb2c645a/ferrari_hp_02.png" data-mid="253992270" border="0" src="https://freight.cargo.site/w/1000/i/70dc97de8ad89828404898bb525697e3fc95c90701ae86c7786db942cb2c645a/ferrari_hp_02.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/974362f3a6a4c10cee637110f20c9b6acb67db2b0541a056d9116e19bcacf735/ferrari_hp_03.png" data-mid="253992271" border="0" src="https://freight.cargo.site/w/1000/i/974362f3a6a4c10cee637110f20c9b6acb67db2b0541a056d9116e19bcacf735/ferrari_hp_03.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/aed43bc9d1e0560475b24240e38fbfd25b1ad0a25c96d13c42571a0585a2aa32/ferrari_hp_04.png" data-mid="253992272" border="0" src="https://freight.cargo.site/w/1000/i/aed43bc9d1e0560475b24240e38fbfd25b1ad0a25c96d13c42571a0585a2aa32/ferrari_hp_04.png" /> <img width="5000" height="2813" width_o="5000" height_o="2813" data-src="https://freight.cargo.site/t/original/i/b1705c700b4bb09e773c994be54bab2d8bd5f7e79818718bf0e5335106ede840/hp-elitebook-x-g2-series-family-copy.jpg" data-mid="248126917" border="0" src="https://freight.cargo.site/w/1000/i/b1705c700b4bb09e773c994be54bab2d8bd5f7e79818718bf0e5335106ede840/hp-elitebook-x-g2-series-family-copy.jpg" /> https://passos.work/Coors-Light-Beer-in-Baton-Rouge-1 Wed, 21 Oct 2026 17:30:43 +0000 Carlos Passos© https://passos.work/Coors-Light-Beer-in-Baton-Rouge-1 Beer in Baton Rouge Coors Light® In 2025, country music became the biggest genre in America, surpassing both hip hop and pop as brands poured billions into sponsorships. One of its biggest stars, Lainey Wilson, released "Bar in Baton Rouge," a song filled with references that unmistakably point to Coors Light, without ever naming the brand:"…Rockies..." "…Colorado Sky..." "…Drink…" "…Silver bullet…" "…Mountains…" So when Coors Light had the chance to sponsor her 2025 tour, it made an unexpected decision: instead of putting its logo everywhere, we decided not to. Introducing&nbsp;Beer in Baton Rouge.The first-ever logo-less country music tour sponsorship. Since Lainey Wilson never mentioned Coors Light by name in her song, we chose not to show our name on her tour either. Wherever you'd expect to see our logo on billboards, on stage, or even on the can in Lainey's hand, it was replaced by Beer in Baton Rouge, a fictional beer that authentically belonged in the world of her lyrics. Beer in Baton Rouge appeared throughout the tour: backstage, at pre-show pop-ups, in retail, and even on stage with Lainey herself. By putting Lainey's music at the center of our branding, we connected with country fans in a way no traditional sponsorship could: through lyrics, not a logo. -Project: Beer in Baton Rouge Id. Role: Design Director With: Rodrigo Bonfim, Gustavo Ohnuma, Israel Cunha, Diego Limberti and Droga5 NY Team Illustrations:&nbsp;Caramurú Baumgartner Agency: Droga5 NY + Droga5 SP <img width="1750" height="984" width_o="1750" height_o="984" data-src="https://freight.cargo.site/t/original/i/a3fb986d2cdfbe05d0d27e85dfb80eda05f0cb2b58d47ef7a597b25c9aad9c0a/BBR-concert-2-2.png" data-mid="253568345" border="0" src="https://freight.cargo.site/w/1000/i/a3fb986d2cdfbe05d0d27e85dfb80eda05f0cb2b58d47ef7a597b25c9aad9c0a/BBR-concert-2-2.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/839d9cb2151c174ab00221cb76be0b4aae51dd7741f91704a384dabf86eb7c47/Coors-BIBR-6.png" data-mid="253569058" border="0" src="https://freight.cargo.site/w/1000/i/839d9cb2151c174ab00221cb76be0b4aae51dd7741f91704a384dabf86eb7c47/Coors-BIBR-6.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" 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data-src="https://freight.cargo.site/t/original/i/e3d05a4c3b562e4c4a21f94d39cd398e1e18793c06ab1825ca1606c2e21c0f33/Coors-BIBR-Illustrations-1.png" data-mid="253569074" border="0" src="https://freight.cargo.site/w/1000/i/e3d05a4c3b562e4c4a21f94d39cd398e1e18793c06ab1825ca1606c2e21c0f33/Coors-BIBR-Illustrations-1.png" /> Enjoy the song “Bar in Baton Rouge” while sipping on the one and only Beer in Baton Rouge.&nbsp;︎︎︎ https://passos.work/Hondashi-Posters Tue, 03 Feb 2026 14:29:59 +0000 Carlos Passos© https://passos.work/Hondashi-Posters Hondashi© - Posters Ajinomoto® Brazil is home to the largest Japanese community outside Japan, yet younger generations are gradually losing touch with their ancestors' culinary traditions. To reconnect them with their heritage, Hondashi created The Seasoning Saga, an anime-inspired campaign designed to engage otakus and younger audiences through their passion for Japanese pop culture. Through the relationship between a wise master and his stubborn apprentice, the series blends entertainment and culinary education, revealing the complexity of traditional Japanese dishes and the essential role of Hondashi in achieving authentic umami. Told across four social media episodes, the campaign uses the visual language of anime and manga to celebrate Japanese heritage and inspire a new generation to rediscover its culinary roots. The Seasoning Saga reached over 35 million people, generated more than 6 million views, and drove over 50,000 interactions across social platforms.Lürzer's Archive [Vol.04-2023] -Project: Graphic Design Role: Creative director/Graphic Designer Illustrations: Heitor Amatsu With: Cassio Guiot (CW), Vitor Elman and creative team. Agency: The Weber Shandwick Collective/Cappuccino <img width="1332" height="1332" width_o="1332" height_o="1332" data-src="https://freight.cargo.site/t/original/i/5f472f3513891e365c614498ab459ba747914c8310ec358143986432d6d3c33d/image-c3911f52-449d-4ba5-8f9f-be3b841d559b-copy.jpg" data-mid="246438079" border="0" src="https://freight.cargo.site/w/1000/i/5f472f3513891e365c614498ab459ba747914c8310ec358143986432d6d3c33d/image-c3911f52-449d-4ba5-8f9f-be3b841d559b-copy.jpg" /> <img width="1332" height="1332" width_o="1332" height_o="1332" data-src="https://freight.cargo.site/t/original/i/966f22db4a4c193549678af6a06772f31e6a096617a189d8d6b9b78aa2c4c6d1/image-9a37fd56-a550-49a1-aa62-81ba749b6a93-copy.jpg" data-mid="246438080" border="0" src="https://freight.cargo.site/w/1000/i/966f22db4a4c193549678af6a06772f31e6a096617a189d8d6b9b78aa2c4c6d1/image-9a37fd56-a550-49a1-aa62-81ba749b6a93-copy.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/37f4465cfb07e59e4bb16f5575b0336d6d1b6ca02f1542797584a50b5f2d50c8/hondashi-07.jpg" data-mid="246438158" border="0" src="https://freight.cargo.site/w/1000/i/37f4465cfb07e59e4bb16f5575b0336d6d1b6ca02f1542797584a50b5f2d50c8/hondashi-07.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7e33652ccdcc959b2bedb12c5c86db4eb7a0d3503bb95b258cc5c03f5769b360/hondashi-08.jpg" data-mid="246438159" border="0" src="https://freight.cargo.site/w/1000/i/7e33652ccdcc959b2bedb12c5c86db4eb7a0d3503bb95b258cc5c03f5769b360/hondashi-08.jpg" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/1d7b355126beb2a0023385c4909c5db59749b3e3d760f7ff830d929c4e20eaa2/01.png" data-mid="244379677" border="0" src="https://freight.cargo.site/w/1000/i/1d7b355126beb2a0023385c4909c5db59749b3e3d760f7ff830d929c4e20eaa2/01.png" /> <img width="1654" height="2480" width_o="1654" height_o="2480" data-src="https://freight.cargo.site/t/original/i/7961cff13f836548202ce60f2c88ff4658684eaa2414f93fb344e54c6f7cf689/POSTER-NOVO-03.jpg" data-mid="253962760" border="0" src="https://freight.cargo.site/w/1000/i/7961cff13f836548202ce60f2c88ff4658684eaa2414f93fb344e54c6f7cf689/POSTER-NOVO-03.jpg" /> <img width="1654" height="2480" width_o="1654" height_o="2480" data-src="https://freight.cargo.site/t/original/i/3e8598e41e4a4e38f8a1852de0e1f3eb1ea1c5cce164c81333f40a739da1f0a5/POSTER-NOVO-02.jpg" data-mid="253962759" border="0" src="https://freight.cargo.site/w/1000/i/3e8598e41e4a4e38f8a1852de0e1f3eb1ea1c5cce164c81333f40a739da1f0a5/POSTER-NOVO-02.jpg" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/00b2a11bace10482a17c0ab1e6941b5d436c98537ea00fb9ccb3195c38e976db/03.png" data-mid="244379680" border="0" src="https://freight.cargo.site/w/1000/i/00b2a11bace10482a17c0ab1e6941b5d436c98537ea00fb9ccb3195c38e976db/03.png" /> <img width="1654" height="2480" width_o="1654" height_o="2480" data-src="https://freight.cargo.site/t/original/i/739f618dcb743cf654d7e58726b50618152d7a46c25bbd32ded3c09099e6ecd9/POSTER-NOVO-01.jpg" data-mid="253962758" border="0" src="https://freight.cargo.site/w/1000/i/739f618dcb743cf654d7e58726b50618152d7a46c25bbd32ded3c09099e6ecd9/POSTER-NOVO-01.jpg" /> <img width="1654" height="2480" width_o="1654" height_o="2480" data-src="https://freight.cargo.site/t/original/i/0d56f94885a88821b72a0e16e7ad2e8660b319a9b6978adcf9072c9c87ab69b1/POSTER-NOVO-04.jpg" data-mid="253962761" border="0" src="https://freight.cargo.site/w/1000/i/0d56f94885a88821b72a0e16e7ad2e8660b319a9b6978adcf9072c9c87ab69b1/POSTER-NOVO-04.jpg" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/b70f467691e4640836fd583128507b9a89a09ac55afc8fa5bf6ee3891c655e03/04.png" data-mid="244379681" border="0" src="https://freight.cargo.site/w/1000/i/b70f467691e4640836fd583128507b9a89a09ac55afc8fa5bf6ee3891c655e03/04.png" /> <img width="1240" height="1653" width_o="1240" height_o="1653" data-src="https://freight.cargo.site/t/original/i/fc9070e7ab38432aa36b7d9b143bdf6c258f668f847ca68794001da4ad072daf/THE-MASTERS-WISDOM.png" data-mid="244381335" border="0" src="https://freight.cargo.site/w/1000/i/fc9070e7ab38432aa36b7d9b143bdf6c258f668f847ca68794001da4ad072daf/THE-MASTERS-WISDOM.png" /> <img width="1240" height="1653" width_o="1240" height_o="1653" data-src="https://freight.cargo.site/t/original/i/185244e3d42f3bd65246528b07cdb7872eec4e3eb522bc59a8fc5d2f3209905b/DONT-THINK-TOO-MUCH.png" data-mid="244381333" border="0" src="https://freight.cargo.site/w/1000/i/185244e3d42f3bd65246528b07cdb7872eec4e3eb522bc59a8fc5d2f3209905b/DONT-THINK-TOO-MUCH.png" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/1e7a11a87d734e9423a179319c58eb86342b813e692e64c89e43de0a6ee9645e/05.png" data-mid="244379682" border="0" src="https://freight.cargo.site/w/1000/i/1e7a11a87d734e9423a179319c58eb86342b813e692e64c89e43de0a6ee9645e/05.png" /> <img width="1240" height="1653" width_o="1240" height_o="1653" data-src="https://freight.cargo.site/t/original/i/2c09fa8e29df4b0e54a632698fe5f522a927bb7ddd01cb7de857559bffea6a77/YOUTH-VS-EXPERIENCE.png" data-mid="244381336" border="0" src="https://freight.cargo.site/w/1000/i/2c09fa8e29df4b0e54a632698fe5f522a927bb7ddd01cb7de857559bffea6a77/YOUTH-VS-EXPERIENCE.png" /> <img width="1240" height="1653" width_o="1240" height_o="1653" data-src="https://freight.cargo.site/t/original/i/2975d1095e894a00bb55458b5f32eeb5f0a8ae9ee2dd399406ee1819f467cf21/THE-FINAL-LESSON.png" data-mid="244381334" border="0" src="https://freight.cargo.site/w/1000/i/2975d1095e894a00bb55458b5f32eeb5f0a8ae9ee2dd399406ee1819f467cf21/THE-FINAL-LESSON.png" /> https://passos.work/F-CC-2024-Brand-Identity-1 Tue, 20 Oct 2026 12:16:26 +0000 Carlos Passos© https://passos.work/F-CC-2024-Brand-Identity-1 F*CC 2024 "Creative from all over Brazil. Raise your flag and come. The flag of your land. The green and yellow one, and also the black one, the red one, the colorful one. The flag that tells your story. The one that chose you as its representative. And the one you adopted as your own. Creative from all over Brazil. Raise the flag of your accent, of your flavor, of your rhythm. Proudly carry your struggle and come with faith in the mix. In our mix. Because there is no Creative Club without the creativity of all Brazilians." All flags. One Festival. Brazil Creative Club. - Project: Festival Visual Id Role: Design Director With: Diego Limberti, Felipe Simi, Brisa Vicente, Felipe Belinky, Rafael Ziggy, Andy Dutra, Heloísa Lima, Diogo Ottoni, Thiago Carvalho, João Oliveira, Rosa Maria, Daniel Mason, Eduarda Freire, Lucas Cardoso, Stella Gafo, Sofia Angeli, Ana Cortat, Mariana Cordeiro, Joaquim Trajano, Rita Romão, André Chiapetta, Fabiane Abel, Thais Hernandez Agency: Droga5 Motion: Rafael Morinaga Photo: Julia Novoa, Eugênio Goulart Image producer/Post Production: Pródigo Filmes Direction: BLUE Audio: Audioink &nbsp; &nbsp; <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b3143ae811d7670badccfa6a5afbdb1d0fa908a5a6cfd2f2017fcd03bb7f8f75/poster-01.png" data-mid="253513658" border="0" src="https://freight.cargo.site/w/1000/i/b3143ae811d7670badccfa6a5afbdb1d0fa908a5a6cfd2f2017fcd03bb7f8f75/poster-01.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c69da15abe30dc7002e56d0a1def2fbc5036fd3bce4d942fd0ef3735c7980b66/poster-02.png" data-mid="253513659" border="0" src="https://freight.cargo.site/w/1000/i/c69da15abe30dc7002e56d0a1def2fbc5036fd3bce4d942fd0ef3735c7980b66/poster-02.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/661e645f610ae76d56927f85d14d83fde3c37af8e9a404dcf8fdb6554f780acc/poster-03.png" data-mid="253513660" border="0" src="https://freight.cargo.site/w/1000/i/661e645f610ae76d56927f85d14d83fde3c37af8e9a404dcf8fdb6554f780acc/poster-03.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/525fb29b68da2227198a7bb5c6f9afb646938a97d7c7ab48562f330b70ba66ea/poster-04.png" data-mid="253513661" border="0" src="https://freight.cargo.site/w/1000/i/525fb29b68da2227198a7bb5c6f9afb646938a97d7c7ab48562f330b70ba66ea/poster-04.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/3bfb39874e582bc4ef7d098ca89b072d326d957fd1154defaceb30dae7bf4904/bandeiras-estados-copiar.jpg" data-mid="253513646" border="0" src="https://freight.cargo.site/w/1000/i/3bfb39874e582bc4ef7d098ca89b072d326d957fd1154defaceb30dae7bf4904/bandeiras-estados-copiar.jpg" /> &nbsp; &nbsp; <img width="2560" height="1508" width_o="2560" height_o="1508" data-src="https://freight.cargo.site/t/original/i/2da8c196826765ae18f7f4eca7303413c26540181647b0cd5949a52d4dec3d6c/ZINE-TUDO.jpg" data-mid="253513656" border="0" src="https://freight.cargo.site/w/1000/i/2da8c196826765ae18f7f4eca7303413c26540181647b0cd5949a52d4dec3d6c/ZINE-TUDO.jpg" /> <img width="3543" height="2362" width_o="3543" height_o="2362" data-src="https://freight.cargo.site/t/original/i/0b6424d7f87e42030f93860b5ed63581b45540bfc864e9a2444ae89d6734655b/19h20---20h05---Orchestrating-reality_Neil-Redding---near-futurist-_-CEO---Redding-Futures.JPG" data-mid="253513665" border="0" src="https://freight.cargo.site/w/1000/i/0b6424d7f87e42030f93860b5ed63581b45540bfc864e9a2444ae89d6734655b/19h20---20h05---Orchestrating-reality_Neil-Redding---near-futurist-_-CEO---Redding-Futures.JPG" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/91767443d18c1f254c5f4d2601d9948db0b80942e2a33e7f6d84ec2ffe34f9a8/sacola.png" data-mid="253513653" border="0" src="https://freight.cargo.site/w/1000/i/91767443d18c1f254c5f4d2601d9948db0b80942e2a33e7f6d84ec2ffe34f9a8/sacola.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f7d86cf5c2a2f8b9bcc7484baf8b62fdc304bfc2276d3a9edafa92cf6651ea4/camiseta.png" data-mid="253513648" border="0" src="https://freight.cargo.site/w/1000/i/6f7d86cf5c2a2f8b9bcc7484baf8b62fdc304bfc2276d3a9edafa92cf6651ea4/camiseta.png" /> &nbsp; &nbsp; <img width="3543" height="2362" width_o="3543" height_o="2362" data-src="https://freight.cargo.site/t/original/i/d5b10ebf0b894b31d5cdb53eb1fe07d86a5a157653545e7be01bfffcc3ba569a/13h00---MugShot---MC-Lalao--Jup-do-Bairro-e-MC-Soffia-_003.JPG" data-mid="253513664" border="0" src="https://freight.cargo.site/w/1000/i/d5b10ebf0b894b31d5cdb53eb1fe07d86a5a157653545e7be01bfffcc3ba569a/13h00---MugShot---MC-Lalao--Jup-do-Bairro-e-MC-Soffia-_003.JPG" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/52362e48520d9ca54a5f2ccbf1ddb230eea888d96f33fa52b13e382ad33b3044/testeira-gif.gif" data-mid="253513655" border="0" src="https://freight.cargo.site/w/1000/i/52362e48520d9ca54a5f2ccbf1ddb230eea888d96f33fa52b13e382ad33b3044/testeira-gif.gif" /> <img width="1250" height="834" width_o="1250" height_o="834" data-src="https://freight.cargo.site/t/original/i/732250ff85c5316954fcc8ba63c62350f076629ab785a492c8d6cb833d3d9c88/FCC_10.jpg" data-mid="253513680" border="0" src="https://freight.cargo.site/w/1000/i/732250ff85c5316954fcc8ba63c62350f076629ab785a492c8d6cb833d3d9c88/FCC_10.jpg" /> <img width="1250" height="834" width_o="1250" height_o="834" data-src="https://freight.cargo.site/t/original/i/89fde290518bab19ca21756a781017a6752394a698107591d77d116aebd80f97/FCC_out.jpg" data-mid="253513681" border="0" src="https://freight.cargo.site/w/1000/i/89fde290518bab19ca21756a781017a6752394a698107591d77d116aebd80f97/FCC_out.jpg" /> <img width="1250" height="833" width_o="1250" height_o="833" data-src="https://freight.cargo.site/t/original/i/a51e8b1e5a7a74e8dc6dbee75a31b335b1e51c0f0700424bb58422044acb1609/FCC_palco.jpg" data-mid="253513682" border="0" src="https://freight.cargo.site/w/1000/i/a51e8b1e5a7a74e8dc6dbee75a31b335b1e51c0f0700424bb58422044acb1609/FCC_palco.jpg" /> <img width="1250" height="833" width_o="1250" height_o="833" data-src="https://freight.cargo.site/t/original/i/44b639de80a79d0f3e29767a341ffbd914dfe6b6afef36445caa495f08cbda8c/FCC-15.jpg" data-mid="253513683" border="0" src="https://freight.cargo.site/w/1000/i/44b639de80a79d0f3e29767a341ffbd914dfe6b6afef36445caa495f08cbda8c/FCC-15.jpg" /> ︎ All flags, one single Festival is the theme of the campaign for the 2024 edition of the Clube de Criação Festival, which aims to embrace creativity from every corner of Brazil and reflect on the richness of our diversity and plurality.The centerpiece is a film (watch it below) that shows fashion designer Amanda Nascimento combining elements from the flags of various Brazilian states, with a special focus on the star. The symbol of the Clube de Criação. https://passos.work/Cap-Barley-BR-Display-Type-Design Thu, 22 Oct 2026 20:50:03 +0000 Carlos Passos© https://passos.work/Cap-Barley-BR-Display-Type-Design Cap. Barley® - BR Display® Type Design Experimental Typography Meets Brazilian Culture. For the launch of BR Ale Special Edition, a vibrant visual identity was created by combining bold geometric patterns, expressive typography, and vivid colors inspired by Brazilian flora, fauna, and culture. At the heart of the identity is BR Display, a custom typeface built from playful shapes and hand-drawn lines. The typography seamlessly blends into the graphic patterns, blurring the boundaries between letters and illustrations. The result is a distinctive and energetic design system that transforms beer cans into colorful expressions of Brazilian creativity. Extended across packaging, posters, and stickers, the visual language creates a striking contrast with the clean identity of the parent brand, Cap.Barley. ︎︎︎ See full publication on PAGE - Project: Visual Id/Typography Role: Graphic designer With: Personal project <img width="1920" height="916" width_o="1920" height_o="916" data-src="https://freight.cargo.site/t/original/i/f312d03c43be8e7d37a1ba820490ceb3f575c86a850a6c76e00440d5bb99a0dc/02-risografia.gif" data-mid="253605701" border="0" src="https://freight.cargo.site/w/1000/i/f312d03c43be8e7d37a1ba820490ceb3f575c86a850a6c76e00440d5bb99a0dc/02-risografia.gif" /><img width="1816" height="866" width_o="1816" height_o="866" data-src="https://freight.cargo.site/t/original/i/d83091a83830ce47c7a7a1e05c366c047c6ad54d5d9d85af4e627ec3415bf335/TYPE-03-registro.png" data-mid="253605288" border="0" src="https://freight.cargo.site/w/1000/i/d83091a83830ce47c7a7a1e05c366c047c6ad54d5d9d85af4e627ec3415bf335/TYPE-03-registro.png" /> <img width="1254" 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src="https://freight.cargo.site/w/1000/i/caa039bc2b4aecc6c1bbef68d7a28779d1009878efcd4ab78f2aa858db3769b2/TYPE-07-registro.png" /> <img width="1054" height="1492" width_o="1054" height_o="1492" data-src="https://freight.cargo.site/t/original/i/2e880f30d13645c8d0dea6b2f49663e95d1456ff7f7b8b422980e7282ef6169c/Group-4-registro.png" data-mid="253605568" border="0" src="https://freight.cargo.site/w/1000/i/2e880f30d13645c8d0dea6b2f49663e95d1456ff7f7b8b422980e7282ef6169c/Group-4-registro.png" /> <img width="1054" height="1492" width_o="1054" height_o="1492" data-src="https://freight.cargo.site/t/original/i/96444101f83399c7235cedc67da53900674ef2a9da7de31d1d8393b093149185/Group-5-registro.png" data-mid="253605569" border="0" src="https://freight.cargo.site/w/1000/i/96444101f83399c7235cedc67da53900674ef2a9da7de31d1d8393b093149185/Group-5-registro.png" /> <img width="1816" height="866" width_o="1816" height_o="866" data-src="https://freight.cargo.site/t/original/i/cac02209b0ed13febbbb9690902b8557e7a15ddd944c1813aec4e0b460e73714/TYPE-05-registro.png" data-mid="253605293" border="0" src="https://freight.cargo.site/w/1000/i/cac02209b0ed13febbbb9690902b8557e7a15ddd944c1813aec4e0b460e73714/TYPE-05-registro.png" /> <img width="1054" height="1492" width_o="1054" height_o="1492" data-src="https://freight.cargo.site/t/original/i/a29ec33706fa671f8e12a2c60a5feb208badf6cc6fbdcc5cfde8b502cdd38f7d/POSTER-06-registro.png" data-mid="253605572" border="0" src="https://freight.cargo.site/w/1000/i/a29ec33706fa671f8e12a2c60a5feb208badf6cc6fbdcc5cfde8b502cdd38f7d/POSTER-06-registro.png" /> <img width="1054" height="1492" width_o="1054" height_o="1492" data-src="https://freight.cargo.site/t/original/i/c3e90b77313a8cf6f71c32d8b1a053394bb74159053e7dbc51220393643a5b0d/POSTER-05-registro.png" data-mid="253605571" border="0" src="https://freight.cargo.site/w/1000/i/c3e90b77313a8cf6f71c32d8b1a053394bb74159053e7dbc51220393643a5b0d/POSTER-05-registro.png" /> <img width="1817" height="866" width_o="1817" height_o="866" data-src="https://freight.cargo.site/t/original/i/e45ca7e80ff58724082beec171d74870641f09d38943ab2c7fc7001cd1618622/TYPE-01-registro.png" data-mid="253605285" border="0" src="https://freight.cargo.site/w/1000/i/e45ca7e80ff58724082beec171d74870641f09d38943ab2c7fc7001cd1618622/TYPE-01-registro.png" /> <img width="1254" height="1254" width_o="1254" height_o="1254" data-src="https://freight.cargo.site/t/original/i/0f9513d86462d1643ec3a7f74c35835b5c41bb213b055fe71208350f28c8514a/Camada-6-registro.png" data-mid="253605271" border="0" src="https://freight.cargo.site/w/1000/i/0f9513d86462d1643ec3a7f74c35835b5c41bb213b055fe71208350f28c8514a/Camada-6-registro.png" /> <img width="1254" height="1254" width_o="1254" height_o="1254" data-src="https://freight.cargo.site/t/original/i/706419f315095f0887c334f60a61732518403110982a90801625fdc605a9da09/Camada-7-registro.png" data-mid="253605274" border="0" src="https://freight.cargo.site/w/1000/i/706419f315095f0887c334f60a61732518403110982a90801625fdc605a9da09/Camada-7-registro.png" /> <img width="1816" height="866" width_o="1816" height_o="866" data-src="https://freight.cargo.site/t/original/i/9d6d362fe66b6d88638331c12b9f78a7578cae89d13e6b742b7522ab24cab050/02-registro.png" data-mid="253605678" border="0" src="https://freight.cargo.site/w/1000/i/9d6d362fe66b6d88638331c12b9f78a7578cae89d13e6b742b7522ab24cab050/02-registro.png" /> <img width="1054" height="1492" width_o="1054" height_o="1492" data-src="https://freight.cargo.site/t/original/i/4e127712c5ebd7b3e2e9815259abbbd0a12be715d2b8cfe6728999699492306c/POSTER-03-registro.png" data-mid="253605570" border="0" src="https://freight.cargo.site/w/1000/i/4e127712c5ebd7b3e2e9815259abbbd0a12be715d2b8cfe6728999699492306c/POSTER-03-registro.png" /> <img width="1054" height="1492" width_o="1054" height_o="1492" data-src="https://freight.cargo.site/t/original/i/1fba772a45e08b5899dd1a08b76163c741670f320cb6ce2e4c1a2a509ab57a49/POSTER-07-copy-png-registro.png" data-mid="253605574" border="0" src="https://freight.cargo.site/w/1000/i/1fba772a45e08b5899dd1a08b76163c741670f320cb6ce2e4c1a2a509ab57a49/POSTER-07-copy-png-registro.png" /> <img width="1816" height="866" width_o="1816" height_o="866" data-src="https://freight.cargo.site/t/original/i/5d6e5c3f8972c0dddc6b651ec615773434aa13e855d17b080877ebd670eeda1e/06-registro.png" data-mid="253605682" border="0" src="https://freight.cargo.site/w/1000/i/5d6e5c3f8972c0dddc6b651ec615773434aa13e855d17b080877ebd670eeda1e/06-registro.png" /> <img width="1254" height="1254" width_o="1254" height_o="1254" data-src="https://freight.cargo.site/t/original/i/56a89ec8eeeab314a2ad186f84b74db60d86dbd8077e717e732f8a1e2c6b6877/Camada-1-registro.png" data-mid="253605249" border="0" src="https://freight.cargo.site/w/1000/i/56a89ec8eeeab314a2ad186f84b74db60d86dbd8077e717e732f8a1e2c6b6877/Camada-1-registro.png" /> <img width="1254" height="1254" width_o="1254" height_o="1254" data-src="https://freight.cargo.site/t/original/i/1986621ed7c06f8932800c45d41db702599ba5627e67d101be577832d06f92a5/Camada-2-registro.png" data-mid="253605254" border="0" src="https://freight.cargo.site/w/1000/i/1986621ed7c06f8932800c45d41db702599ba5627e67d101be577832d06f92a5/Camada-2-registro.png" /> https://passos.work/Cap-Barley-Brand-Identity-1 Fri, 23 Oct 2026 01:21:09 +0000 Carlos Passos© https://passos.work/Cap-Barley-Brand-Identity-1 Cap. Barley® - Brand Identity"Captain Barley, a nautically themed Brazilian beer, contracted Rai to put together a unique label for its special edition beers that would be as bright and bold as the flavors. Not sparing a single shape, color, or detail, the illustrations set out to align with the respective flavors’ names. A blonde ale is represented by what looks like an abstract depiction of blonde hair, while the amber ale is portrayed by a boat during golden hour, or sunset. No matter the flavor, each can has a loud personality that sets the brand apart from competing ales and lagers". Dieline -Project: Visual Id.Role: Head of Art/Graphic DesignerWith: Leandro ChistéAgency: Rai<img width="1816" height="866" width_o="1816" height_o="866" data-src="https://freight.cargo.site/t/original/i/86e8ac9ec1fdcda0233fb647434942d377681578f5297925c531d47dcd01ac29/LATAS-TREAT.png" data-mid="253611418" border="0" src="https://freight.cargo.site/w/1000/i/86e8ac9ec1fdcda0233fb647434942d377681578f5297925c531d47dcd01ac29/LATAS-TREAT.png" /><img width="1672" height="941" width_o="1672" height_o="941" data-src="https://freight.cargo.site/t/original/i/61f7f51cac13f951116fe17cc232d3a567b84865219b83a219a2f49556ebedf0/kv-barley-01-tratado.png" data-mid="253611389" border="0" src="https://freight.cargo.site/w/1000/i/61f7f51cac13f951116fe17cc232d3a567b84865219b83a219a2f49556ebedf0/kv-barley-01-tratado.png" /> <img width="1816" height="866" width_o="1816" height_o="866" data-src="https://freight.cargo.site/t/original/i/462a8772aee711ae5bd1d993fb0ab537a981da75872ad9717daa157a4e126106/BARLEY-TYPE-1-tratamento-anterior.png" data-mid="253611590" border="0" src="https://freight.cargo.site/w/1000/i/462a8772aee711ae5bd1d993fb0ab537a981da75872ad9717daa157a4e126106/BARLEY-TYPE-1-tratamento-anterior.png" /> <img width="1816" height="866" width_o="1816" height_o="866" data-src="https://freight.cargo.site/t/original/i/276c4e0569f9abd272343cbce5f635e86cd0a763a85835077ee482cfaa72dbc6/BARLEY-TYPE-Camada-4-tratada.png" data-mid="253611384" border="0" src="https://freight.cargo.site/w/1000/i/276c4e0569f9abd272343cbce5f635e86cd0a763a85835077ee482cfaa72dbc6/BARLEY-TYPE-Camada-4-tratada.png" /> <img width="1816" height="866" width_o="1816" height_o="866" data-src="https://freight.cargo.site/t/original/i/16df394cc7ad279c8101cdb86ff7fddff6a5461e3754044a89df0bad8b829a7c/BARLEY-TYPE-Camada-2-tratada.png" data-mid="254275341" border="0" src="https://freight.cargo.site/w/1000/i/16df394cc7ad279c8101cdb86ff7fddff6a5461e3754044a89df0bad8b829a7c/BARLEY-TYPE-Camada-2-tratada.png" /> <img width="1065" height="1477" width_o="1065" height_o="1477" data-src="https://freight.cargo.site/t/original/i/dcc69b9bd064a03add37495d0b3f2625230804adf4cae54fc1cf5fa21a251d4a/BARLEY-01-tratado.png" data-mid="254276269" border="0" src="https://freight.cargo.site/w/1000/i/dcc69b9bd064a03add37495d0b3f2625230804adf4cae54fc1cf5fa21a251d4a/BARLEY-01-tratado.png" /> <img width="1067" height="1474" width_o="1067" height_o="1474" data-src="https://freight.cargo.site/t/original/i/7b1dd16dc4aec4ca2acf0271e6b2ca88b7c503b4f67294dbdf015313d3194aad/BARLEY-02-tratado.png" data-mid="254276270" border="0" src="https://freight.cargo.site/w/1000/i/7b1dd16dc4aec4ca2acf0271e6b2ca88b7c503b4f67294dbdf015313d3194aad/BARLEY-02-tratado.png" /> <img width="1817" height="866" width_o="1817" height_o="866" data-src="https://freight.cargo.site/t/original/i/9ba85a9fe1408621a5339ccacdc0a8a61fd91e1f0c383375b348171906f88d64/BARLEY-TYPE-Camada-3-tratada.png" data-mid="254276274" border="0" src="https://freight.cargo.site/w/1000/i/9ba85a9fe1408621a5339ccacdc0a8a61fd91e1f0c383375b348171906f88d64/BARLEY-TYPE-Camada-3-tratada.png" /><img width="1816" height="866" width_o="1816" height_o="866" data-src="https://freight.cargo.site/t/original/i/019c027e4e2ce621807a162934170e086ad5abb1826f985d44ecb20e27af6e8b/billboard-barley-01-tratado.png" data-mid="253611386" border="0" src="https://freight.cargo.site/w/1000/i/019c027e4e2ce621807a162934170e086ad5abb1826f985d44ecb20e27af6e8b/billboard-barley-01-tratado.png" /> <img width="1065" height="1477" width_o="1065" height_o="1477" data-src="https://freight.cargo.site/t/original/i/94d9eac048cd1710ec8682a53b277ed9c42ede213cd30004e1eccb223a9869ae/BARLEY-03-tratado.png" data-mid="254276271" border="0" src="https://freight.cargo.site/w/1000/i/94d9eac048cd1710ec8682a53b277ed9c42ede213cd30004e1eccb223a9869ae/BARLEY-03-tratado.png" /> <img width="1069" height="1472" width_o="1069" height_o="1472" data-src="https://freight.cargo.site/t/original/i/82f654cf361c0fa860951cd534d92cb293fa87d036820d1b7e38a8313e679fb9/BARLEY-04-tratado.png" data-mid="254276272" border="0" src="https://freight.cargo.site/w/1000/i/82f654cf361c0fa860951cd534d92cb293fa87d036820d1b7e38a8313e679fb9/BARLEY-04-tratado.png" /> <img width="1575" height="999" width_o="1575" height_o="999" data-src="https://freight.cargo.site/t/original/i/d79ad119c01e5583f7d17867fb2562a62b6abed335615029e6ede1c6d7af3248/HOLDING-TREAT.png" data-mid="253611417" border="0" src="https://freight.cargo.site/w/1000/i/d79ad119c01e5583f7d17867fb2562a62b6abed335615029e6ede1c6d7af3248/HOLDING-TREAT.png" /><img width="1817" height="866" width_o="1817" height_o="866" data-src="https://freight.cargo.site/t/original/i/50a38249cebc69b7cfd61575b7abb5daf153c8d9673302a62bafb6d5e141dd15/BARLEY-TYPE-Camada-5-tratada.png" data-mid="254276275" border="0" src="https://freight.cargo.site/w/1000/i/50a38249cebc69b7cfd61575b7abb5daf153c8d9673302a62bafb6d5e141dd15/BARLEY-TYPE-Camada-5-tratada.png" /><img width="1672" height="941" width_o="1672" height_o="941" data-src="https://freight.cargo.site/t/original/i/d64e3a94748219ab01bde685043109dd4f1a8ddb4e8f6cd5da0cd34de92cb304/BARLEY-POSTERS-03-tratado.png" data-mid="253611379" border="0" src="https://freight.cargo.site/w/1000/i/d64e3a94748219ab01bde685043109dd4f1a8ddb4e8f6cd5da0cd34de92cb304/BARLEY-POSTERS-03-tratado.png" /><img width="1816" height="866" width_o="1816" height_o="866" data-src="https://freight.cargo.site/t/original/i/4109c25a5ed2f7aaffb6b7835622265f2152b4af2eafcdf5c71bca284b3f503a/billboard-barley-02-tratado.png" data-mid="253611387" border="0" src="https://freight.cargo.site/w/1000/i/4109c25a5ed2f7aaffb6b7835622265f2152b4af2eafcdf5c71bca284b3f503a/billboard-barley-02-tratado.png" /> <img width="1254" height="1254" width_o="1254" height_o="1254" data-src="https://freight.cargo.site/t/original/i/44f291b7c71008d647566a7ddc9856dbde1faf5ad60f5822cbc95598302b96e4/BACKPACK1-TREAT.png" data-mid="253611430" border="0" src="https://freight.cargo.site/w/1000/i/44f291b7c71008d647566a7ddc9856dbde1faf5ad60f5822cbc95598302b96e4/BACKPACK1-TREAT.png" /> <img width="1254" height="1254" width_o="1254" height_o="1254" data-src="https://freight.cargo.site/t/original/i/fc7ddace1558f315347092a7a9633d654ab8f935dba61c7fac038bdab6143c41/BACKPACK2-TREAT.png" data-mid="253611416" border="0" src="https://freight.cargo.site/w/1000/i/fc7ddace1558f315347092a7a9633d654ab8f935dba61c7fac038bdab6143c41/BACKPACK2-TREAT.png" /> https://passos.work/Stella-Artois-Chalice-Racket-Bag-Product-Design Tue, 03 Feb 2026 17:46:33 +0000 Carlos Passos© https://passos.work/Stella-Artois-Chalice-Racket-Bag-Product-Design Stella Artois®&nbsp;Chalice Racket Bag Fashion Flirts with Tennis. Inspired by the intersection of fashion, sport, and lifestyle, the Stella Artois Chalice Racket Bag reimagines the brand's iconic chalice as a contemporary tennis accessory. The concept brings together two recognizable silhouettes: the elegance of Stella Artois' signature chalice and the functionality of a classic tennis racket bag. The result is a distinctive product that translates the brand's heritage into the world of tennis and fashion. Developed through an industrial design process involving sketches, prototypes, material exploration, and refinement, the bag balances sculptural form with everyday functionality. More than a sports accessory, the Chalice Racket Bag is a playful statement piece that celebrates the connection between design, fashion, and tennis culture, turning an iconic brand symbol into a wearable object of desire. - Project: Product Design Role: Design Director With: Marina Cota, Diego Limberti Agency: Droga5 <img width="3108" height="2024" width_o="3108" height_o="2024" data-src="https://freight.cargo.site/t/original/i/12d875df9a0f690cb407b32f5a56ed7acc2eba3146287c3a7d7d6316ceb45caa/cover_16x9.png" data-mid="253952183" border="0" src="https://freight.cargo.site/w/1000/i/12d875df9a0f690cb407b32f5a56ed7acc2eba3146287c3a7d7d6316ceb45caa/cover_16x9.png" /><img width="2752" height="1536" width_o="2752" height_o="1536" data-src="https://freight.cargo.site/t/original/i/d1ed4fa547ec78a857072388a1fcec46b74b1778dbdc893656a7c89ffa348b56/Holding_bag.png" data-mid="253948238" border="0" 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