https://passos.work Carlos Passos© Wed, 22 Jul 2026 13:38:41 +0000 https://passos.work en https://passos.work/Information Thu, 29 Jan 2026 13:18:37 +0000 Carlos Passos© https://passos.work/Information A.k.a. Cacá, I'm a graphic designer and visual artist with a passion for creating and driving transformation through design. ︎︎︎ Linkedin︎︎︎ chvoil@gmail.com I’m also a musician. It's been years gigging underground, playing bass and guitar, recording a bunch of albums and tracks. I had the satisfaction to work with great producers in Brazil and the U.S. on personal projects. Currently Design Director at Droga5, based in São Paulo/BR. Previously Soko, São Paulo︎︎︎ Design Director The Weber Shandwick Collective, São Paulo︎︎︎ Head of Art/Creative Director Questtono/Manyone, São Paulo︎︎︎ Design Director/Visual Lead Rai, São Paulo︎︎︎ Head of Art/Creative Director Yamaha Motor Co, São Paulo︎︎︎ Design Coordinator Mohallem (formerly Fallon), São Paulo︎︎︎ Art Director Havas Z+., São Paulo︎︎︎ Art Director Brands Coors Light, Apple TV+, Pepsi, HP, Fever-Tree, Stella Artois, Corona, Sunsilk, Bohemia, Brahma, Santander, Spotify, Adidas, Novo Nordisk, Luxottica, Cap. Barley Brewery, Red Lobster, Kaluama, Hondashi and more. Awards and Recognitions Cannes Lions, Cannes ACT, ADC, The One Show, Clio, Effie Awards, LIA, LAD Awards, El Ojo, Lisbon Awards (most awarded art director 20/21), BDA, Clube de Criação (CC), Shorty Awards, Aiga Eye on Design, Wina (Dubai), Festival Internacional de la Publicidad Independiente, Lürzer's Archive 17x in book, Dieline. https://passos.work/SOS-Oceano-No-blue-no-green Thu, 23 Apr 2026 12:48:08 +0000 Carlos Passos© https://passos.work/SOS-Oceano-No-blue-no-green SOS Oceano - No blue, no green.The ocean is home to 94% of all animals, responsible for 85% of our oxygen, and retains 90% of the planet's heat. In sum, it's the main responsible for sustaining life on Earth. Yet, in sustainability talks, forests are mentioned 689% more. Without a healthy ocean, the planet’s climate collapses, and so does nature itself. In other words: no blue, no green. During COP 30, the UN’s leading event on climate change held in Brazil, we made the world look at the Brazilian flag in a way never seen before: without the blue and green. But since there is also no green without blue in the color theory, we launched a series of sustainable illustrations, highlighting the most fragile marine areas in Brazil to pressure the government to protect it. A powerful way to alert about the importance of the ocean to sustain life also on land, because no ecosystem survives alone. Agency: Droga5 Role: Design Director, Graphic Designer CEO: Felipe Simi Co-CEO: Brisa VicenteCIO: Gabriela Rodrigues CDO: Diego LimbertiCCO: Rafael ZiggyCSO: Ana Cortat Design Director: Carlos Passos, Fábio Cristo, Marco Loschiavo, Rodrigo Bonfim ECD: Renata Leão Creative Director: Lucas Antunes,&nbsp; Marcelo Diniz Art Director: Kauê Barbosa, João Cunico, Gustavo Ohnuma, Israel Cunha, Sofia Colautti Designer: Carlos Passos, Diego Limberti Copywriter: Tiago Daltro Motion Director: Marco Loschiavo Motion Designer:&nbsp;Marco Loschiavo Head of Production: Stella Gafo Production Leader: Thais Bonizzi Head of Operations: Thaisa Papadopolli Operations: Thaline Malvezi Head of Innovation in Communication: Fabiane Abel Head of Media Latam: Vanessa Giannotti Media Director: Keilla Conti Head of Culture and Comms: Johana Quintana PR Analyst: Luma Araujo PR: VSK Public Relations Illustrations Black Madre Creative Director: André Maciel Executive Director: Tina Castro Account: Roberta NOC Planning: Le Alves, Beatriz Perrote e Tommy Martins Production: Laryssa Andrade Illustrators: André Maciel e Diego Abreu Ink Development Joules &amp; Joules Visual Artists: Rafael Carneiro and Bruno Dunley Silkscreen Estúdio Elástico Master Printer: Rogerio Maciel Handmade Papers: Kami Audio Bumblebeat Music Direction: Lucas Sfair, Henrique Tanji Executive Production: Luisa Hackett Music Production: Diego Sallovitz, Henrique Tanji, Lucas Sfair Sound Design: Pedro Osinski Final Mix: Leonardo Lima Video Production – Museum of Tomorrow: Fluxa Filmes Still Photography – Museum of Tomorrow: Bel Corção Graphic Production (Shirts and Flags): Jorge Gaglioni Projection: Projetemos Projection Co-Creator: Mozart Santos Media Spaces: Eletromídia SOS Oceano Angela Kuczach – SOS Oceano Articulator Marina Cioato – Communications, SOS Oceano Nidia Regina – Management Support, SOS Oceano Daniella Fernandes – Press Office, SOS Oceano Juan Pablo Torre – Technical Coordination Partner Organizations: Sea Shepherd Brasil Nathalie Gil – Project Conception, Strategy and Governance Support Elea Moreira – Communications Support Luana Linck – Financial Administration Projeto Golfinho Rotador José Martins – Strategy and Governance Support Projeto Tubarões e Raias de Noronha Fábio Borges – Strategy and Governance Support NEMA Maria Carolina Weigert and Renato Carvalho – Strategy and Governance Support Divers for Sharks Paulo Guilherme (“Pinguim”) – Strategy and Governance Support Rede Pro UC Douglas Montenegro – Strategy and Governance Support <img width="2560" height="1539" width_o="2560" height_o="1539" data-src="https://freight.cargo.site/t/original/i/493e50a135bcd19a9283f0776b537cc86b1864b3c30bf3edec8fd6ed1ef04ba4/flag-nobluenogreen.gif" data-mid="247551134" border="0" src="https://freight.cargo.site/w/1000/i/493e50a135bcd19a9283f0776b537cc86b1864b3c30bf3edec8fd6ed1ef04ba4/flag-nobluenogreen.gif" /> <img width="1500" height="1094" width_o="1500" height_o="1094" 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data-src="https://freight.cargo.site/t/original/i/f7b5066db094d8ffa180dfd7bd27f1589cb221fd1e5b8e16622c23e8188276fc/20253010_COM_BANDEIRA_SEMAZUL_NAO_HAVERDE-1.jpg" data-mid="247539264" border="0" src="https://freight.cargo.site/w/1000/i/f7b5066db094d8ffa180dfd7bd27f1589cb221fd1e5b8e16622c23e8188276fc/20253010_COM_BANDEIRA_SEMAZUL_NAO_HAVERDE-1.jpg" /> https://passos.work/Cap-Barley-Brand-Identity Thu, 29 Jan 2026 13:14:30 +0000 Carlos Passos© https://passos.work/Cap-Barley-Brand-Identity Cap. Barley® - Brand Identity"Captain Barley, a nautically themed Brazilian beer, contracted Rai to put together a unique label for its special edition beers that would be as bright and bold as the flavors. Not sparing a single shape, color, or detail, the illustrations set out to align with the respective flavors’ names. A blonde ale is represented by what looks like an abstract depiction of blonde hair, while the amber ale is portrayed by a boat during golden hour, or sunset. No matter the flavor, each can has a loud personality that sets the brand apart from competing ales and lagers". Dieline Project: Visual Id. for Cap.Barley's special edition brews.Role: Head of Art/Graphic DesignerWith: Leandro ChistéAgency: Rai<img width="1614" height="1024" width_o="1614" height_o="1024" data-src="https://freight.cargo.site/t/original/i/265227bed5a8923e5f52add247c61b493dcdead32fd55d1a2955b270ec4d5767/holding.png" data-mid="244708675" border="0" src="https://freight.cargo.site/w/1000/i/265227bed5a8923e5f52add247c61b493dcdead32fd55d1a2955b270ec4d5767/holding.png" /><img width="2560" height="1220" width_o="2560" height_o="1220" data-src="https://freight.cargo.site/t/original/i/bdd027d6aa71535a4ac6899495bd817623007e4dfb6fb1698d3971623320f227/LATAS.png" data-mid="244145639" border="0" src="https://freight.cargo.site/w/1000/i/bdd027d6aa71535a4ac6899495bd817623007e4dfb6fb1698d3971623320f227/LATAS.png" /><img width="2036" height="1408" width_o="2036" height_o="1408" 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src="https://freight.cargo.site/w/1000/i/2b73020f0a8671a35777ea61bf5e9d1a5b37e942f0cbf364cc41aeec80a9f940/social_cacapassos_httpss.mj.runnb0JliKtaCk_Abstract_geometric_animat_9b9edeaa-59ac-47ec-9ccb-8672789bf555_0_1.gif" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/af31ceef5870f0cc444bf5d4475b9edacdbda52f9ca69af11d87bdc045c55c59/kv-barley-01-copy.jpg" data-mid="244206965" border="0" src="https://freight.cargo.site/w/1000/i/af31ceef5870f0cc444bf5d4475b9edacdbda52f9ca69af11d87bdc045c55c59/kv-barley-01-copy.jpg" /> <img width="2560" height="1220" width_o="2560" height_o="1220" data-src="https://freight.cargo.site/t/original/i/97dc20ea6e497008b50b87e4c5998cf6b68e5b3b606388e1a6a79da0a4f6449c/OUTDOOR.png" data-mid="244167588" border="0" src="https://freight.cargo.site/w/1000/i/97dc20ea6e497008b50b87e4c5998cf6b68e5b3b606388e1a6a79da0a4f6449c/OUTDOOR.png" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/9ea412f6fa1c52bff0546d53fbca450d2e8cdf06a636a2aaeaad859f1e1eb787/POSTERS-03.PNG.png" data-mid="244312383" border="0" src="https://freight.cargo.site/w/1000/i/9ea412f6fa1c52bff0546d53fbca450d2e8cdf06a636a2aaeaad859f1e1eb787/POSTERS-03.PNG.png" /><img width="2560" height="1220" width_o="2560" height_o="1220" data-src="https://freight.cargo.site/t/original/i/6ef7bad88b35047b27928a37e6f9fa8e8d7c3d975f8436894bd7ec0e8d61a11e/1-Billboard-Mockup.png" data-mid="244207082" border="0" src="https://freight.cargo.site/w/1000/i/6ef7bad88b35047b27928a37e6f9fa8e8d7c3d975f8436894bd7ec0e8d61a11e/1-Billboard-Mockup.png" /><img width="2415" height="1174" width_o="2415" height_o="1174" data-src="https://freight.cargo.site/t/original/i/fc9970b14a08bdd7cc5cf3730094241c73b2fd3f2810858faf9a000a6707b9e5/mochilas.png" data-mid="244167606" border="0" src="https://freight.cargo.site/w/1000/i/fc9970b14a08bdd7cc5cf3730094241c73b2fd3f2810858faf9a000a6707b9e5/mochilas.png" /> https://passos.work/Hondashi-Posters Tue, 03 Feb 2026 14:29:59 +0000 Carlos Passos© https://passos.work/Hondashi-Posters Hondashi© - Posters Ajinomoto® The Seasoning Saga was created to strengthen connections with otakus, enthusiasts of Japanese pop culture. The initiative leveraged the influence of anime and manga to engage young audiences with traditional Japanese culture. Comprising a series of four social media posts, the campaign aimed to entertain, educate, and reignite cultural appreciation among younger audiences, while also highlighting the brand’s heritage. Since its launch, the series has reached over 35 million people, generating more than 6 million views and over 50,000 reactions, comments, and clicks across social platforms.Lürzer's Archive [Vol.04-2023] Project: Graphic Design Role: Creative director/Graphic Designer Illustrations: Heitor Amatsu With: Cassio Guiot (CW), Vitor Elman and team. Agency: The Weber Shandwick Collective <img width="2560" height="1220" width_o="2560" height_o="1220" data-src="https://freight.cargo.site/t/original/i/f5e623cd228d04c3b2f84848fe946c1831c7955761a324fac30327eefd05bedd/KVS-HONDASHI.gif" data-mid="244379684" border="0" src="https://freight.cargo.site/w/1000/i/f5e623cd228d04c3b2f84848fe946c1831c7955761a324fac30327eefd05bedd/KVS-HONDASHI.gif" /> <img width="1332" height="1332" width_o="1332" height_o="1332" data-src="https://freight.cargo.site/t/original/i/5f472f3513891e365c614498ab459ba747914c8310ec358143986432d6d3c33d/image-c3911f52-449d-4ba5-8f9f-be3b841d559b-copy.jpg" data-mid="246438079" border="0" src="https://freight.cargo.site/w/1000/i/5f472f3513891e365c614498ab459ba747914c8310ec358143986432d6d3c33d/image-c3911f52-449d-4ba5-8f9f-be3b841d559b-copy.jpg" /> <img width="1332" height="1332" width_o="1332" height_o="1332" 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border="0" src="https://freight.cargo.site/w/1000/i/00b2a11bace10482a17c0ab1e6941b5d436c98537ea00fb9ccb3195c38e976db/03.png" /><img width="2560" height="2278" width_o="2560" height_o="2278" data-src="https://freight.cargo.site/t/original/i/7f3145db792f9ab89cd0c90fd175edb3537980f15b0b8e19780d8280cb478a5e/GIF-POSTERS.gif" data-mid="246432342" border="0" src="https://freight.cargo.site/w/1000/i/7f3145db792f9ab89cd0c90fd175edb3537980f15b0b8e19780d8280cb478a5e/GIF-POSTERS.gif" /> <img width="1240" height="1653" width_o="1240" height_o="1653" data-src="https://freight.cargo.site/t/original/i/fc9070e7ab38432aa36b7d9b143bdf6c258f668f847ca68794001da4ad072daf/THE-MASTERS-WISDOM.png" data-mid="244381335" border="0" src="https://freight.cargo.site/w/1000/i/fc9070e7ab38432aa36b7d9b143bdf6c258f668f847ca68794001da4ad072daf/THE-MASTERS-WISDOM.png" /> <img width="1240" height="1653" width_o="1240" height_o="1653" data-src="https://freight.cargo.site/t/original/i/185244e3d42f3bd65246528b07cdb7872eec4e3eb522bc59a8fc5d2f3209905b/DONT-THINK-TOO-MUCH.png" data-mid="244381333" border="0" src="https://freight.cargo.site/w/1000/i/185244e3d42f3bd65246528b07cdb7872eec4e3eb522bc59a8fc5d2f3209905b/DONT-THINK-TOO-MUCH.png" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/b70f467691e4640836fd583128507b9a89a09ac55afc8fa5bf6ee3891c655e03/04.png" data-mid="244379681" border="0" src="https://freight.cargo.site/w/1000/i/b70f467691e4640836fd583128507b9a89a09ac55afc8fa5bf6ee3891c655e03/04.png" /><img width="2560" height="2278" width_o="2560" height_o="2278" data-src="https://freight.cargo.site/t/original/i/520efd087a337702015480b69a63c08cdf680b3456b95bfe916f7f5d3fe63d75/GIF-POSTERS-2.gif" data-mid="246438169" border="0" src="https://freight.cargo.site/w/1000/i/520efd087a337702015480b69a63c08cdf680b3456b95bfe916f7f5d3fe63d75/GIF-POSTERS-2.gif" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/1e7a11a87d734e9423a179319c58eb86342b813e692e64c89e43de0a6ee9645e/05.png" data-mid="244379682" border="0" src="https://freight.cargo.site/w/1000/i/1e7a11a87d734e9423a179319c58eb86342b813e692e64c89e43de0a6ee9645e/05.png" /> <img width="1240" height="1653" width_o="1240" height_o="1653" data-src="https://freight.cargo.site/t/original/i/2c09fa8e29df4b0e54a632698fe5f522a927bb7ddd01cb7de857559bffea6a77/YOUTH-VS-EXPERIENCE.png" data-mid="244381336" border="0" src="https://freight.cargo.site/w/1000/i/2c09fa8e29df4b0e54a632698fe5f522a927bb7ddd01cb7de857559bffea6a77/YOUTH-VS-EXPERIENCE.png" /> <img width="1240" height="1653" width_o="1240" height_o="1653" data-src="https://freight.cargo.site/t/original/i/2975d1095e894a00bb55458b5f32eeb5f0a8ae9ee2dd399406ee1819f467cf21/THE-FINAL-LESSON.png" data-mid="244381334" border="0" src="https://freight.cargo.site/w/1000/i/2975d1095e894a00bb55458b5f32eeb5f0a8ae9ee2dd399406ee1819f467cf21/THE-FINAL-LESSON.png" /> https://passos.work/Coors-Light-The-Coooooors-Call-World-Cup-hack Mon, 15 Jun 2026 21:02:23 +0000 Carlos Passos© https://passos.work/Coors-Light-The-Coooooors-Call-World-Cup-hack The Cooooooooors Call More goals. More celebrations Coors Light® Coors Light isn't an official World Cup sponsor. But when the world starts screaming “Gooooooooal!”, brands don't need sponsorship rights to join the conversation. So, we turned football's most iconic chant into our brand name. With every goal scored during the tournament, Coors Light became Coooors Light. Then Cooooooooors Light. Then Cooooooooooooooooooooooooooooooors Light. Until the logo literally stopped fitting on the can. So we did what any irrational football celebration would demand: we made the can bigger. Introducing The Tallerboy. A limited-edition can created to give every extra O the space it deserves. Just like a Tall Boy. Only taller. Project: World Cup Campaign Role: Design Director With: Diego Limberti, Fabio Cristo, Marco Loschiavo, Rodrigo Bonfim, Israel Cunha, Gustavo Ohnuma + Rodolfo Fernandes, Rogo Castro and Droga5 NY Team Agency: Droga5 NY + Droga5 SP <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f12a22896c3cfa25edd31eb7c147cf3c9495742c277f0984a3f4adcd737d1b94/Cooooors-08.png" data-mid="249478995" border="0" src="https://freight.cargo.site/w/1000/i/f12a22896c3cfa25edd31eb7c147cf3c9495742c277f0984a3f4adcd737d1b94/Cooooors-08.png" /> &nbsp; &nbsp; <img width="11001" height="6188" width_o="11001" height_o="6188" data-src="https://freight.cargo.site/t/original/i/6f27b1cb9c826ecd08662ddf30f294466618cddffc56eddcb22e6c186347a3c9/COORS_LIGHT_THE_COOOORS_CALL-01.png" data-mid="250984743" border="0" src="https://freight.cargo.site/w/1000/i/6f27b1cb9c826ecd08662ddf30f294466618cddffc56eddcb22e6c186347a3c9/COORS_LIGHT_THE_COOOORS_CALL-01.png" /> <img width="11000" height="6188" width_o="11000" height_o="6188" data-src="https://freight.cargo.site/t/original/i/9fce573571ce6a47c3ac46228f5b6191397b1f519169a0e06d9b828c302aa733/COORS_LIGHT_THE_COOOORS_CALL-02.png" data-mid="250984744" border="0" src="https://freight.cargo.site/w/1000/i/9fce573571ce6a47c3ac46228f5b6191397b1f519169a0e06d9b828c302aa733/COORS_LIGHT_THE_COOOORS_CALL-02.png" /> <img width="11001" height="6188" width_o="11001" height_o="6188" data-src="https://freight.cargo.site/t/original/i/2e149ea227c31af0a94fb2703cf3e6e29494870a25d82149d8779221f4b524f9/COORS_LIGHT_THE_COOOORS_CALL-03.png" data-mid="250984745" border="0" src="https://freight.cargo.site/w/1000/i/2e149ea227c31af0a94fb2703cf3e6e29494870a25d82149d8779221f4b524f9/COORS_LIGHT_THE_COOOORS_CALL-03.png" /> <img width="11000" height="6188" width_o="11000" height_o="6188" data-src="https://freight.cargo.site/t/original/i/a6e19ab25357eb481819693f66ec5ce13c4b078cf5993322a1f5bad8c8c72558/COORS_LIGHT_THE_COOOORS_CALL-05.png" data-mid="250984747" border="0" src="https://freight.cargo.site/w/1000/i/a6e19ab25357eb481819693f66ec5ce13c4b078cf5993322a1f5bad8c8c72558/COORS_LIGHT_THE_COOOORS_CALL-05.png" /> <img width="2544" height="1353" width_o="2544" height_o="1353" data-src="https://freight.cargo.site/t/original/i/854634562df1ced7a70e10ab87c0d82a601525b872af47292d3ace9058e7d8ee/0_0-1-copy.jpg" data-mid="249478987" border="0" src="https://freight.cargo.site/w/1000/i/854634562df1ced7a70e10ab87c0d82a601525b872af47292d3ace9058e7d8ee/0_0-1-copy.jpg" /> <img width="11001" height="6188" width_o="11001" height_o="6188" data-src="https://freight.cargo.site/t/original/i/e681e0b2ea251cb49f6be4853e8d270e1bd852fc65b3f2d911bd826c114f77c1/COORS_LIGHT_THE_COOOORS_CALL-06.png" data-mid="250984748" border="0" src="https://freight.cargo.site/w/1000/i/e681e0b2ea251cb49f6be4853e8d270e1bd852fc65b3f2d911bd826c114f77c1/COORS_LIGHT_THE_COOOORS_CALL-06.png" /> <img width="2640" height="1485" width_o="2640" height_o="1485" data-src="https://freight.cargo.site/t/original/i/e23351c230a7a916137d988d684d43f7269e424e621ded4949d91e8076e282ee/COORS_THE_COOOORS_CALL_CAN_COOOORS_01.jpg" data-mid="250984749" border="0" src="https://freight.cargo.site/w/1000/i/e23351c230a7a916137d988d684d43f7269e424e621ded4949d91e8076e282ee/COORS_THE_COOOORS_CALL_CAN_COOOORS_01.jpg" /> <img width="2427" height="1365" width_o="2427" height_o="1365" data-src="https://freight.cargo.site/t/original/i/94961a8746f323fc9b8d8cb8096ce14bbc7bca0552c0e9d42bcedc8ae416a7a2/COORS_WORLD_CUP_TWEET_01-copy.jpg" data-mid="249479342" border="0" src="https://freight.cargo.site/w/1000/i/94961a8746f323fc9b8d8cb8096ce14bbc7bca0552c0e9d42bcedc8ae416a7a2/COORS_WORLD_CUP_TWEET_01-copy.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/1cab5b5d9697a4047046451539d06a77f4e1b3c2430f690820ad377aed5b6afb/COOOOORS-GIF.gif" data-mid="249481625" border="0" src="https://freight.cargo.site/w/800/i/1cab5b5d9697a4047046451539d06a77f4e1b3c2430f690820ad377aed5b6afb/COOOOORS-GIF.gif" /> <img width="3589" height="2143" width_o="3589" height_o="2143" data-src="https://freight.cargo.site/t/original/i/c27cdee2cca79e2a4c569b942df8d2b62e062e8c413362db9bbf2d43afddfdff/RGB_TB.jpg" data-mid="251032417" border="0" src="https://freight.cargo.site/w/1000/i/c27cdee2cca79e2a4c569b942df8d2b62e062e8c413362db9bbf2d43afddfdff/RGB_TB.jpg" /> <img width="1254" height="1254" width_o="1254" height_o="1254" data-src="https://freight.cargo.site/t/original/i/ee771e5013edf3ae4d8bbba363b42c4fc1c4358b4f7c50b5b0429a2eeac3c913/lainey.png" data-mid="249541885" border="0" src="https://freight.cargo.site/w/1000/i/ee771e5013edf3ae4d8bbba363b42c4fc1c4358b4f7c50b5b0429a2eeac3c913/lainey.png" /> <img width="1254" height="1254" width_o="1254" height_o="1254" data-src="https://freight.cargo.site/t/original/i/e2272ac0a3d6a48afb17962b8cb2f3e0242c38b342a30bbadf2ec6656ac2e594/times-square.png" data-mid="251038000" border="0" src="https://freight.cargo.site/w/1000/i/e2272ac0a3d6a48afb17962b8cb2f3e0242c38b342a30bbadf2ec6656ac2e594/times-square.png" /> https://passos.work/HP-Hewlett-Packard-Visual-Identity Mon, 02 Feb 2026 19:51:57 +0000 Carlos Passos© https://passos.work/HP-Hewlett-Packard-Visual-Identity HP Hewlett-Packard - Visual IdentityLet’s write this new chapter together. HP was founded on a partnership that transformed the relationship between people and work. Over the years, the company has continued to evolve. Now, we are embarking on a new chapter to shape the future of work, staying true to our founder’s heritage while adapting to the present. In support of this new chapter, we are reclaiming the blue and elevating our logo as a distinctive asset. With our new brand strategy and our new visual assets and guidance, we will show up as One HP confidently and consistently. ︎︎︎Full project - HP Brand Central Project: Visual IDAgency: Droga5 Role: Design Director With: Diego Limberti, Rodrigo Bonfim, Fabio Cristo, Marco Loschiavo, Gustavo Ohnuma, and the Droga5/NY Team &nbsp; &nbsp; <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/37f08139c99c288b51dcf2c18781dd765f3ad78d3edcbaa7ef80d3cf61999169/logo-full.gif" data-mid="244397161" border="0" src="https://freight.cargo.site/w/1000/i/37f08139c99c288b51dcf2c18781dd765f3ad78d3edcbaa7ef80d3cf61999169/logo-full.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/a369db552423e417a58bbe6310909e8eb3cd4ef2fee522a5a19426a43a92872f/Image-b222c7da-dee2-47a3-83c1-e2d56e1d96e7-1-1.gif" data-mid="249546261" border="0" 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data-src="https://freight.cargo.site/t/original/i/c493be040925d137ed17e200aef37d798a7b255f097f0a8eaff903f59ae0f78d/HP-ImageBank-Winter2025-copy.jpg" data-mid="248126920" border="0" src="https://freight.cargo.site/w/1000/i/c493be040925d137ed17e200aef37d798a7b255f097f0a8eaff903f59ae0f78d/HP-ImageBank-Winter2025-copy.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ca756d3f483f2ba601640a6f885c089ba4f3213ffe66adbd1b31e0debc8414ff/Stripe-v03_optimized.gif" data-mid="250376157" border="0" src="https://freight.cargo.site/w/1000/i/ca756d3f483f2ba601640a6f885c089ba4f3213ffe66adbd1b31e0debc8414ff/Stripe-v03_optimized.gif" /><img width="5000" height="4000" width_o="5000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/94f84ef8fc4f4be00e124a267d242473e6f00dac2244bb8e211b172ab2c6fd88/Branding-Kit_04.png" data-mid="244334391" border="0" 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data-src="https://freight.cargo.site/t/original/i/304525fb6365b1f8bd5240bd7c5577a52f62b39deb55b248eea5bbb6423bd339/06_BF7_12.png" data-mid="244334379" border="0" src="https://freight.cargo.site/w/1000/i/304525fb6365b1f8bd5240bd7c5577a52f62b39deb55b248eea5bbb6423bd339/06_BF7_12.png" /> <img width="6400" height="4400" width_o="6400" height_o="4400" data-src="https://freight.cargo.site/t/original/i/25a486b8f2ebf5fb2a3d1edc58f0bf113295574cb9654c2133caddf55baa448a/21_Book-05-Standard-Mockup.jpg" data-mid="249549130" border="0" src="https://freight.cargo.site/w/1000/i/25a486b8f2ebf5fb2a3d1edc58f0bf113295574cb9654c2133caddf55baa448a/21_Book-05-Standard-Mockup.jpg" /> <img width="6400" height="4400" width_o="6400" height_o="4400" data-src="https://freight.cargo.site/t/original/i/41c973cff2c84067657a8e222166adff550354fa8d687fc44d5fe68c23ed5907/16_Badge-Standard-Mockup-04.png" data-mid="244334388" border="0" 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data-src="https://freight.cargo.site/t/original/i/91ed1005ac7d190a7c19c287b96a9cf35ca25c33f435a3ecbabbb1fe468690a0/HORIZONTAL_Image-and-Product.gif" data-mid="244334400" border="0" src="https://freight.cargo.site/w/1000/i/91ed1005ac7d190a7c19c287b96a9cf35ca25c33f435a3ecbabbb1fe468690a0/HORIZONTAL_Image-and-Product.gif" /><img width="6000" height="3374" width_o="6000" height_o="3374" data-src="https://freight.cargo.site/t/original/i/1c5ddb26ff387866ffc5869e6bc564b9b084bed3ccf3effa510a23814c9bfdeb/01_IN-SITU-022.png" data-mid="244334484" border="0" src="https://freight.cargo.site/w/1000/i/1c5ddb26ff387866ffc5869e6bc564b9b084bed3ccf3effa510a23814c9bfdeb/01_IN-SITU-022.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1230e04c95370da0348d7cca5edccbe149159968b892785021c23fb2894e9f23/40_product_05.png" data-mid="244334480" border="0" 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data-src="https://freight.cargo.site/t/original/i/4b0181426ca90ea31b8586807c01173bc8ffaef10b730a01a284fbb7a73afbae/31_chart_copy2x.png" data-mid="244334461" border="0" src="https://freight.cargo.site/w/1000/i/4b0181426ca90ea31b8586807c01173bc8ffaef10b730a01a284fbb7a73afbae/31_chart_copy2x.png" /> https://passos.work/Coors-Light-Beer-in-Baton-Rouge Wed, 15 Jul 2026 00:03:38 +0000 Carlos Passos© https://passos.work/Coors-Light-Beer-in-Baton-Rouge Beer in Baton Rouge Coors Light® Context In 2025, country music became the biggest genre in America, surpassing both hip hop and pop as brands poured billions into sponsorships. One of its biggest stars, Lainey Wilson, released "Bar in Baton Rouge," a song filled with references that unmistakably point to Coors Light, without ever naming the brand:"…Rockies..." "…Colorado Sky..." "…Drink…" "…Silver bullet…" "…Mountains…" So when Coors Light had the chance to sponsor her 2025 tour, it made an unexpected decision: instead of putting its logo everywhere, we decided not to. Execution Introducing&nbsp;Beer in Baton Rouge. the first-ever logo-less country music tour sponsorship. Since Lainey Wilson never mentioned Coors Light by name in her song, we chose not to show our name on her tour either. Wherever you'd expect to see our logo on billboards, on stage, or even on the can in Lainey's hand, it was replaced by Beer in Baton Rouge, a fictional beer that authentically belonged in the world of her lyrics. Beer in Baton Rouge appeared throughout the tour: backstage, at pre-show pop-ups, in retail, and even on stage with Lainey herself. By putting Lainey's music at the center of our branding, we connected with country fans in a way no traditional sponsorship could: through lyrics, not a logo. Project: Beer in Baton Rouge Id. Role: Design Director With: Diego Limberti, Rodrigo Bonfim, Israel Cunha, Gustavo Ohnuma and Droga5 NY Team Illustrations:&nbsp;Caramurú Baumgartner Agency: Droga5 NY + Droga5 SP <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ef0989eb8b6c1d691c19896db5591abe86b46acd6084df58088c27ff839eec81/Logo_Grid-2_16.png" data-mid="250421100" border="0" src="https://freight.cargo.site/w/1000/i/ef0989eb8b6c1d691c19896db5591abe86b46acd6084df58088c27ff839eec81/Logo_Grid-2_16.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/d99d5f63bbea5ad0cd3ded2050f98e3d5ef701701edf6fb23700bf47b352e99d/Logo_Grid-2_2.png" data-mid="250421103" border="0" src="https://freight.cargo.site/w/1000/i/d99d5f63bbea5ad0cd3ded2050f98e3d5ef701701edf6fb23700bf47b352e99d/Logo_Grid-2_2.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" 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data-src="https://freight.cargo.site/t/original/i/0ab23bb12d934cf6bde2d799826328f8d71a12e724ac14249c94cf9170283065/jackets-01.png" data-mid="250420954" border="0" src="https://freight.cargo.site/w/1000/i/0ab23bb12d934cf6bde2d799826328f8d71a12e724ac14249c94cf9170283065/jackets-01.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/40c542a128b047684889694adb04c797a505bd74ff7753b69163c9d812adf65a/OUTFIT-01.png" data-mid="250420961" border="0" src="https://freight.cargo.site/w/1000/i/40c542a128b047684889694adb04c797a505bd74ff7753b69163c9d812adf65a/OUTFIT-01.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/892c4d2fa4176c6eaccb73b46878fd80217194ffc862ad093d56d25c2d970d69/OUTFIT-02.png" data-mid="250420962" border="0" src="https://freight.cargo.site/w/1000/i/892c4d2fa4176c6eaccb73b46878fd80217194ffc862ad093d56d25c2d970d69/OUTFIT-02.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/75e58a7845a0b275e5eec01a82054dcc36a42088b61a14d66f21aee0d64b17f0/jackets-02.png" data-mid="250420955" border="0" src="https://freight.cargo.site/w/1000/i/75e58a7845a0b275e5eec01a82054dcc36a42088b61a14d66f21aee0d64b17f0/jackets-02.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/eb2dbbf7775f37d0be868c61f89ba7fe75d441c5841fe8e055f4e06b60168e5b/LW2.png" data-mid="250448066" border="0" src="https://freight.cargo.site/w/1000/i/eb2dbbf7775f37d0be868c61f89ba7fe75d441c5841fe8e055f4e06b60168e5b/LW2.png" /><img width="1672" height="941" width_o="1672" height_o="941" data-src="https://freight.cargo.site/t/original/i/c411afef810abc1b5e107ae909634db0f1ef19b7c47b09fe4aaa35aba07ae302/LW-official.png" data-mid="250420945" border="0" src="https://freight.cargo.site/w/1000/i/c411afef810abc1b5e107ae909634db0f1ef19b7c47b09fe4aaa35aba07ae302/LW-official.png" /> <img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/25413355abb421082bf4253d7213f677c8bbc0d9ad8c400db17e657da240d22e/BELT-BUCKLE.png" data-mid="250421196" border="0" src="https://freight.cargo.site/w/1000/i/25413355abb421082bf4253d7213f677c8bbc0d9ad8c400db17e657da240d22e/BELT-BUCKLE.png" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/6204fd267355833eaac284e97e6847ef0d13033b9c5b548de374e98dfa3a2467/jacket-white.png" data-mid="250421255" border="0" src="https://freight.cargo.site/w/1000/i/6204fd267355833eaac284e97e6847ef0d13033b9c5b548de374e98dfa3a2467/jacket-white.png" /> https://passos.work/LAEB-Negroni-Brand-Identity Mon, 02 Feb 2026 17:59:32 +0000 Carlos Passos© https://passos.work/LAEB-Negroni-Brand-Identity LAEB® Negroni - Brand Identity LAEB® Korea is a next-generation alcoholic beverage laboratory based in South Korea, dedicated to crafting bespoke drinks and spirits. Merging traditional Korean distillation heritage with cutting-edge technology, LAEB® Korea offers a fully personalized flavor experience. Each creation is guided by expert mixologists and flavor chemists, using advanced mixing and distillation systems to achieve precise, unique results. From exclusive cocktails for luxury events to small-batch spirits for private moments, LAEB® Korea transforms the art of drink-making into a refined science, delivering signature taste profiles designed to surprise and inspire. Project: Visual Id Role: Graphic designer With: Personal Project<img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/42d9662ddab907f37b65734e7fef79067ea360fb18c2fcc8c6a1cadb3c8c32d8/cover.jpg" data-mid="246987347" border="0" src="https://freight.cargo.site/w/1000/i/42d9662ddab907f37b65734e7fef79067ea360fb18c2fcc8c6a1cadb3c8c32d8/cover.jpg" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/527f33bebaf93dbae5a7d24b70e677f84f91db4992df1d78110da67ead204e24/angle-wide-copy.jpg" data-mid="245122580" border="0" src="https://freight.cargo.site/w/1000/i/527f33bebaf93dbae5a7d24b70e677f84f91db4992df1d78110da67ead204e24/angle-wide-copy.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/266a751bde5975ef8a1fe8e0ab7e05bdb6e0e878f047c855ae39718bf1d10ee0/tarja2.jpg" data-mid="245092541" border="0" 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data-src="https://freight.cargo.site/t/original/i/a7b6fff5c289e13f33f9f06860e784f865181b3a6459c04318f60294df23a6b3/LAEB-2025-FILES_Prancheta-1-copia-6.png" data-mid="246235702" border="0" src="https://freight.cargo.site/w/1000/i/a7b6fff5c289e13f33f9f06860e784f865181b3a6459c04318f60294df23a6b3/LAEB-2025-FILES_Prancheta-1-copia-6.png" /> <img width="1086" height="1448" width_o="1086" height_o="1448" data-src="https://freight.cargo.site/t/original/i/1f2f987417ff29e0a54223af7fe07eeecc5579b47c18893ea9878ecb5acec087/06.png" data-mid="247562108" border="0" src="https://freight.cargo.site/w/1000/i/1f2f987417ff29e0a54223af7fe07eeecc5579b47c18893ea9878ecb5acec087/06.png" /> <img width="1086" height="1448" width_o="1086" height_o="1448" data-src="https://freight.cargo.site/t/original/i/5afda0d19aaa4a3268fbe455c2e6e80e1f2f2b2f3f4506c09c6b3b6adcf00ee3/03.png" data-mid="247562105" border="0" src="https://freight.cargo.site/w/1000/i/5afda0d19aaa4a3268fbe455c2e6e80e1f2f2b2f3f4506c09c6b3b6adcf00ee3/03.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/bd0e9984c1fa93e0e1cf5dfea9d4ee49c87b69f3ce2c84b47a04dee6f75b3e65/LAEB-2025-FILES_Prancheta-1-copia-10.png" data-mid="246235703" border="0" src="https://freight.cargo.site/w/1000/i/bd0e9984c1fa93e0e1cf5dfea9d4ee49c87b69f3ce2c84b47a04dee6f75b3e65/LAEB-2025-FILES_Prancheta-1-copia-10.png" /> <img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2f36e00d5e1a75bf6f697fe2a92d6e8e7a2ebb440b37b426f374fe4c5ba4bec7/02.jpg" data-mid="244331792" border="0" src="https://freight.cargo.site/w/1000/i/2f36e00d5e1a75bf6f697fe2a92d6e8e7a2ebb440b37b426f374fe4c5ba4bec7/02.jpg" /> <img width="1024" height="1536" width_o="1024" height_o="1536" data-src="https://freight.cargo.site/t/original/i/ba839076d5a8b8ac84c5bf8f304747fd7c9dba5c5e3680d63c2e03b99015392a/ajustada.jpg" data-mid="244331794" border="0" src="https://freight.cargo.site/w/1000/i/ba839076d5a8b8ac84c5bf8f304747fd7c9dba5c5e3680d63c2e03b99015392a/ajustada.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/8a203056d1d0617f8f578e43ab1402850a6a837695e4aa850c1c1a20add12b79/metro-02.png" data-mid="244333378" border="0" src="https://freight.cargo.site/w/1000/i/8a203056d1d0617f8f578e43ab1402850a6a837695e4aa850c1c1a20add12b79/metro-02.png" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/12377573f4af0026d09693d7f746c4f2888aff09555170b00247975a75d5df31/tickets-black.jpg" data-mid="246235977" border="0" src="https://freight.cargo.site/w/1000/i/12377573f4af0026d09693d7f746c4f2888aff09555170b00247975a75d5df31/tickets-black.jpg" /> <img width="1086" height="1448" width_o="1086" height_o="1448" data-src="https://freight.cargo.site/t/original/i/1dfd63bcd7991480d7bd7a0dedde37fd042dd54b5aea0721b7f6a413bf5a2753/01.png" data-mid="247562103" border="0" src="https://freight.cargo.site/w/1000/i/1dfd63bcd7991480d7bd7a0dedde37fd042dd54b5aea0721b7f6a413bf5a2753/01.png" /> <img width="1086" height="1448" width_o="1086" height_o="1448" data-src="https://freight.cargo.site/t/original/i/5a0a9d9c359196ab853e9d62bfa44bac13cb994dddf3f449b46b04575ef0ba1d/05.png" data-mid="247562107" border="0" src="https://freight.cargo.site/w/1000/i/5a0a9d9c359196ab853e9d62bfa44bac13cb994dddf3f449b46b04575ef0ba1d/05.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/0885e6d90dc665e27b61f1eaa7894560cba5015598a361eee1406e9c1525ef96/LAEB-2025-FILES20_Prancheta-1-copia-2-copy.png" data-mid="245345475" border="0" src="https://freight.cargo.site/w/1000/i/0885e6d90dc665e27b61f1eaa7894560cba5015598a361eee1406e9c1525ef96/LAEB-2025-FILES20_Prancheta-1-copia-2-copy.png" /><img width="2799" height="1796" width_o="2799" height_o="1796" data-src="https://freight.cargo.site/t/original/i/e5a0bdc63556de8eddc5edf8a2b8c045f714b9d9a8137fe3bc11a86d13b69111/12-B4.jpg" data-mid="247562340" border="0" src="https://freight.cargo.site/w/1000/i/e5a0bdc63556de8eddc5edf8a2b8c045f714b9d9a8137fe3bc11a86d13b69111/12-B4.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ec3d8b98b064dd8f517837e1ba6ee1263de7f1b49dc0589f4187a8a07d8b121b/BOLACHAS2-copy.jpg" data-mid="245092519" border="0" src="https://freight.cargo.site/w/1000/i/ec3d8b98b064dd8f517837e1ba6ee1263de7f1b49dc0589f4187a8a07d8b121b/BOLACHAS2-copy.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/1a823fc40b40501b34101fb72fe80fcdabdf1fc1d5052a3ddaa5757ce950f5d9/tarja.jpg" data-mid="245092540" border="0" src="https://freight.cargo.site/w/1000/i/1a823fc40b40501b34101fb72fe80fcdabdf1fc1d5052a3ddaa5757ce950f5d9/tarja.jpg" /> https://passos.work/F-CC-2024-Brand-Identity Mon, 09 Feb 2026 17:37:43 +0000 Carlos Passos© https://passos.work/F-CC-2024-Brand-Identity F*CC 2024 - Brand Identity "Creative from all over Brazil. Raise your flag and come. The flag of your land. The green and yellow one, and also the black one, the red one, the colorful one. The flag that tells your story. The one that chose you as its representative. And the one you adopted as your own. Creative from all over Brazil. Raise the flag of your accent, of your flavor, of your rhythm. Proudly carry your struggle and come with faith in the mix. In our mix. Because there is no Creative Club without the creativity of all Brazilians." Project: Festival Visual Id Role: Design Director With: Diego Limberti, Felipe Simi, Brisa Vicente, Felipe Belinky, Rafael Ziggy, Andy Dutra, Heloísa Lima, Diogo Ottoni, Thiago Carvalho, João Oliveira, Rosa Maria, Daniel Mason, Eduarda Freire, Lucas Cardoso, Stella Gafo, Sofia Angeli, Ana Cortat, Mariana Cordeiro, Joaquim Trajano, Rita Romão, André Chiapetta, Fabiane Abel, Thais Hernandez Agency: Droga5 Motion: Rafael Morinaga Photo: Julia Novoa, Eugênio Goulart Image producer/Post Production: Pródigo Filmes Direction: BLUE Audio: Audioink <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/3bfb39874e582bc4ef7d098ca89b072d326d957fd1154defaceb30dae7bf4904/bandeiras-estados-copiar.jpg" data-mid="244640903" border="0" src="https://freight.cargo.site/w/1000/i/3bfb39874e582bc4ef7d098ca89b072d326d957fd1154defaceb30dae7bf4904/bandeiras-estados-copiar.jpg" /> &nbsp; &nbsp; <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/7b9310d0dd10bb5d19e9097181c70d0e37773ed926ec86f6ef5fd39330294ef5/GFAP-Mockup---Hahnemuhle-FineArt-Pearl-2-copy.jpg" data-mid="244641491" border="0" src="https://freight.cargo.site/w/1000/i/7b9310d0dd10bb5d19e9097181c70d0e37773ed926ec86f6ef5fd39330294ef5/GFAP-Mockup---Hahnemuhle-FineArt-Pearl-2-copy.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b3143ae811d7670badccfa6a5afbdb1d0fa908a5a6cfd2f2017fcd03bb7f8f75/poster-01.png" data-mid="244641329" border="0" src="https://freight.cargo.site/w/1000/i/b3143ae811d7670badccfa6a5afbdb1d0fa908a5a6cfd2f2017fcd03bb7f8f75/poster-01.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c69da15abe30dc7002e56d0a1def2fbc5036fd3bce4d942fd0ef3735c7980b66/poster-02.png" data-mid="244641330" border="0" src="https://freight.cargo.site/w/1000/i/c69da15abe30dc7002e56d0a1def2fbc5036fd3bce4d942fd0ef3735c7980b66/poster-02.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/661e645f610ae76d56927f85d14d83fde3c37af8e9a404dcf8fdb6554f780acc/poster-03.png" data-mid="244641331" border="0" src="https://freight.cargo.site/w/1000/i/661e645f610ae76d56927f85d14d83fde3c37af8e9a404dcf8fdb6554f780acc/poster-03.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/525fb29b68da2227198a7bb5c6f9afb646938a97d7c7ab48562f330b70ba66ea/poster-04.png" data-mid="244641332" border="0" src="https://freight.cargo.site/w/1000/i/525fb29b68da2227198a7bb5c6f9afb646938a97d7c7ab48562f330b70ba66ea/poster-04.png" /> &nbsp; &nbsp; <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/e6942981e8697011138483ee174f68019375428089e670fad9aeebf6b14315b6/GFAP-Mockup---Hahnemuhle-FineArt-Pearl-4-copy.jpg" data-mid="244641492" border="0" src="https://freight.cargo.site/w/1000/i/e6942981e8697011138483ee174f68019375428089e670fad9aeebf6b14315b6/GFAP-Mockup---Hahnemuhle-FineArt-Pearl-4-copy.jpg" /> &nbsp; &nbsp; <img width="2882" height="1698" width_o="2882" height_o="1698" data-src="https://freight.cargo.site/t/original/i/ef8cbc1cf47448bfc081734c67b300460a406d2bc7965ea6d9d4231c44dddfe3/livretos-dentro-GIF.gif" data-mid="244640927" border="0" src="https://freight.cargo.site/w/1000/i/ef8cbc1cf47448bfc081734c67b300460a406d2bc7965ea6d9d4231c44dddfe3/livretos-dentro-GIF.gif" /> <img width="2560" height="1508" width_o="2560" height_o="1508" data-src="https://freight.cargo.site/t/original/i/2da8c196826765ae18f7f4eca7303413c26540181647b0cd5949a52d4dec3d6c/ZINE-TUDO.jpg" data-mid="244640932" border="0" src="https://freight.cargo.site/w/1000/i/2da8c196826765ae18f7f4eca7303413c26540181647b0cd5949a52d4dec3d6c/ZINE-TUDO.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/52362e48520d9ca54a5f2ccbf1ddb230eea888d96f33fa52b13e382ad33b3044/testeira-gif.gif" data-mid="244640931" border="0" src="https://freight.cargo.site/w/1000/i/52362e48520d9ca54a5f2ccbf1ddb230eea888d96f33fa52b13e382ad33b3044/testeira-gif.gif" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/45548ddcf23c806e6b698064022a2657c5f4b3733101c460e73504b18b45fa9f/zines.png" data-mid="244640933" border="0" src="https://freight.cargo.site/w/1000/i/45548ddcf23c806e6b698064022a2657c5f4b3733101c460e73504b18b45fa9f/zines.png" /> <img width="3543" height="2362" width_o="3543" height_o="2362" data-src="https://freight.cargo.site/t/original/i/0b6424d7f87e42030f93860b5ed63581b45540bfc864e9a2444ae89d6734655b/19h20---20h05---Orchestrating-reality_Neil-Redding---near-futurist-_-CEO---Redding-Futures.JPG" data-mid="244641649" border="0" src="https://freight.cargo.site/w/1000/i/0b6424d7f87e42030f93860b5ed63581b45540bfc864e9a2444ae89d6734655b/19h20---20h05---Orchestrating-reality_Neil-Redding---near-futurist-_-CEO---Redding-Futures.JPG" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/3ce9ce33d147e1dce3068b009cd1c714204edde41222ed8af2ccdf3ac6c7b33a/credenciamento02-gif.gif" data-mid="244640912" border="0" src="https://freight.cargo.site/w/1000/i/3ce9ce33d147e1dce3068b009cd1c714204edde41222ed8af2ccdf3ac6c7b33a/credenciamento02-gif.gif" /> <img width="3543" height="2362" width_o="3543" height_o="2362" data-src="https://freight.cargo.site/t/original/i/d5b10ebf0b894b31d5cdb53eb1fe07d86a5a157653545e7be01bfffcc3ba569a/13h00---MugShot---MC-Lalao--Jup-do-Bairro-e-MC-Soffia-_003.JPG" data-mid="244641648" border="0" src="https://freight.cargo.site/w/1000/i/d5b10ebf0b894b31d5cdb53eb1fe07d86a5a157653545e7be01bfffcc3ba569a/13h00---MugShot---MC-Lalao--Jup-do-Bairro-e-MC-Soffia-_003.JPG" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/22c2ce61553e3bdaaeca1c02c54b4b4c2aaa0f3e9285be675db1da30f9d4f338/FOLHETO-copy.jpg" data-mid="249636482" border="0" src="https://freight.cargo.site/w/1000/i/22c2ce61553e3bdaaeca1c02c54b4b4c2aaa0f3e9285be675db1da30f9d4f338/FOLHETO-copy.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f7d86cf5c2a2f8b9bcc7484baf8b62fdc304bfc2276d3a9edafa92cf6651ea4/camiseta.png" data-mid="244640911" border="0" src="https://freight.cargo.site/w/1000/i/6f7d86cf5c2a2f8b9bcc7484baf8b62fdc304bfc2276d3a9edafa92cf6651ea4/camiseta.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/91767443d18c1f254c5f4d2601d9948db0b80942e2a33e7f6d84ec2ffe34f9a8/sacola.png" data-mid="244640929" border="0" src="https://freight.cargo.site/w/1000/i/91767443d18c1f254c5f4d2601d9948db0b80942e2a33e7f6d84ec2ffe34f9a8/sacola.png" /> https://passos.work/Spotify-Ryan-Castro Wed, 22 Jul 2026 13:38:41 +0000 Carlos Passos© https://passos.work/Spotify-Ryan-Castro Spotify + Ryan Castro Spotify and Ryan Castro are bringing their most loyal fans together for “El Party Pendiente del Ghetto,” an exclusive event celebrating Colombia’s booming urban music scene. More than a private party, it reflects how streaming platforms are turning digital engagement into real-world experiences while showcasing the global rise of Colombian music. With Ryan Castro among the country’s biggest streaming artists, the invitation-only event rewards fans whose listening habits prove their dedication. PProject: Visual IDAgency: Droga5Role: Design DirectorWith: Gustavo Ohnuma, Luiz Mastropietro, Israel Cunha &nbsp; &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/34f60cd80ef8e27aca49c7cf35d0b5c830079db09f42223d07b2be4f067c6edd/01.png" data-mid="250618185" border="0" src="https://freight.cargo.site/w/1000/i/34f60cd80ef8e27aca49c7cf35d0b5c830079db09f42223d07b2be4f067c6edd/01.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/aaaa6336cf4c109cf9ea9dc7b338ebea38c8c77e6cbdb618998efb35a2334b11/kv-lockups-ryancastro.jpg" data-mid="250628311" border="0" src="https://freight.cargo.site/w/1000/i/aaaa6336cf4c109cf9ea9dc7b338ebea38c8c77e6cbdb618998efb35a2334b11/kv-lockups-ryancastro.jpg" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/483e83b2bf85ca23f019dc7dbd5fa9ad53b95d0ec50fc93e9b3f536849e54958/mock-moleton-02.jpg" data-mid="250630243" border="0" src="https://freight.cargo.site/w/1000/i/483e83b2bf85ca23f019dc7dbd5fa9ad53b95d0ec50fc93e9b3f536849e54958/mock-moleton-02.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/77189fb7a82568f343eade029a09cf657bdbbbf92b3ff00f9d2d4b8791b908b9/post-01.png" data-mid="250622918" border="0" src="https://freight.cargo.site/w/1000/i/77189fb7a82568f343eade029a09cf657bdbbbf92b3ff00f9d2d4b8791b908b9/post-01.png" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/8368d21dc598e94d9427f80bc705b741736fcbbf21c2cd65ade7190d4bbfd047/post-02.png" data-mid="250622922" border="0" src="https://freight.cargo.site/w/1000/i/8368d21dc598e94d9427f80bc705b741736fcbbf21c2cd65ade7190d4bbfd047/post-02.png" /> &nbsp; &nbsp; <img width="1771" height="2362" width_o="1771" height_o="2362" data-src="https://freight.cargo.site/t/original/i/b41e5f08d19f76c0a222a96104a334731c2a46037c2763c4ebd7d9823eb2b13e/01.png" data-mid="250623717" border="0" src="https://freight.cargo.site/w/1000/i/b41e5f08d19f76c0a222a96104a334731c2a46037c2763c4ebd7d9823eb2b13e/01.png" /> <img width="1771" height="2362" width_o="1771" height_o="2362" data-src="https://freight.cargo.site/t/original/i/66f2c85fb918a6b1908c994b6a34de9d3666a303af25969905d90c9b58ed7c96/02.png" data-mid="250623718" border="0" src="https://freight.cargo.site/w/1000/i/66f2c85fb918a6b1908c994b6a34de9d3666a303af25969905d90c9b58ed7c96/02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3b62bc5aabd5d68450406a532f54228a937adbd775e83bc42ecf273d3923c60/02.png" data-mid="250618186" border="0" src="https://freight.cargo.site/w/1000/i/d3b62bc5aabd5d68450406a532f54228a937adbd775e83bc42ecf273d3923c60/02.png" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/327548abc4b0f6346156aebb6a99c56f70c2ec15a3656df26f7513a45d6fe8ee/KV-pattern.jpg" data-mid="250640227" border="0" src="https://freight.cargo.site/w/1000/i/327548abc4b0f6346156aebb6a99c56f70c2ec15a3656df26f7513a45d6fe8ee/KV-pattern.jpg" /> &nbsp; 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