CAP. BARLEY SPECIAL EDITION
2020/21
2020/21
SP/BR
CAP.BARLEY BREWERY
CAP.BARLEY BREWERY
"Captain Barley, a nautically themed Brazilian beer, contracted Rai to put together a unique label for its special edition beers that would be as bright and bold as the flavors. Not sparing a single shape, color, or detail, the illustrations set out to align with the respective flavors’ names. A blonde ale is represented by what looks like an abstract depiction of blonde hair, while the amber ale is portrayed by a boat during golden hour, or sunset. No matter the flavor, each can has a loud personality that sets the brand apart from competing ales and lagers". Dieline
Project: Packaging and posters for Cap.Barley's special edition brews.
Role: Head of Art/Graphic Designer
With: Leandro Chisté
With: Leandro Chisté
BOHEMIA
2022
2022
We were invited by Ambev to rethink the strategic positioning, expand and systematize its universe of language in order to ensure consistency in brand activation and that, in particular, other agencies could have clarity of execution in their communication.
SP/BR
AMBEV/BOHEMIA
AMBEV/BOHEMIA
Bohemia is the first beer in Brazil, a brand of origin, closely related to the bar culture. With the passage of time, it ended up distancing itself from its essence. We conducted a survey and we understand that consumers want to enjoy what is good and not just follow what is new. From this insight, we understand that Bohemia should use its own history and tradition as a source of knowledge and empowerment to make people safe to guide their choices through the voice of their experiences. The brand should be faithful to its origins, but without losing touch with the new, the contemporary universe. Bohemia is a "root" beer and exists to show that the path to the future is written in our history. To be authentic is to be true to your roots.
Packaging: Tátil Design
Project: Strategic positioning, expand and systematize its universe of language
Role: Creative/Art director, Graphic designer
With: Leo Massarelli, Leo Tavares, Nicole Rauen
Agency: Questtonó Manyone
With: Leo Massarelli, Leo Tavares, Nicole Rauen
Agency: Questtonó Manyone
ADIDAS NEMEZIZ
2019
2019
UNUSED project version for the brazilian launching campaign and identity.
SP/BR
ADIDAS DO BRASIL
ADIDAS DO BRASIL
Concept
ge•nius
sm 1. Inborn ability for a given activity or area of knowledge; gift 2. Individual with a great intellectual capacity 3. Extraordinary talent 4. Messi
For many, one of the greatest in history. For all, a genius with the ball on his feet.More than a player, Messi is a visionary. When he looks at the ball, he already see it in the net. The Argentine defies the laws of physics and has the innate talent to leave any fans open-mouthed, especially the adversary.
Messi is #TheGame.
Project: Advertising/Poster/Language/Stickers
ge•nius
sm 1. Inborn ability for a given activity or area of knowledge; gift 2. Individual with a great intellectual capacity 3. Extraordinary talent 4. Messi
For many, one of the greatest in history. For all, a genius with the ball on his feet.More than a player, Messi is a visionary. When he looks at the ball, he already see it in the net. The Argentine defies the laws of physics and has the innate talent to leave any fans open-mouthed, especially the adversary.
Messi is #TheGame.
Project: Advertising/Poster/Language/Stickers
Role: Head of Art/Art director/Graphic designer
With: Guilherme Aranha, Guilherme Fleury
Agency: Rai
With: Guilherme Aranha, Guilherme Fleury
Agency: Rai
ADIDAS PREDATOR
2019
2019
UNUSED project version for the brazilian launching campaign and identity.
SP/BR
ADIDAS DO BRASIL
ADIDAS DO BRASIL
Concept
ma•es•tro
sm 1. Music Composer 2. Conductor of Orchestra or Choir 3. Master 4. Pogba
From the midfield, maestro Pogba performs for the show. If music needs 5 lines of the sheet music to be played, the Frenchman only needs the 4 of the field to do his show.With the ball on his foot, he leads his team and rules the game. And, in the chime of the song, call up your marker to dance.
Pogba is #TheGame.
Project: Advertising/Poster/Language/Stickers
ma•es•tro
sm 1. Music Composer 2. Conductor of Orchestra or Choir 3. Master 4. Pogba
From the midfield, maestro Pogba performs for the show. If music needs 5 lines of the sheet music to be played, the Frenchman only needs the 4 of the field to do his show.With the ball on his foot, he leads his team and rules the game. And, in the chime of the song, call up your marker to dance.
Pogba is #TheGame.
Project: Advertising/Poster/Language/Stickers
Role: Head of Art/Art director/Graphic designer
With: Guilherme Aranha, Guilherme Fleury
Agency: Rai
With: Guilherme Aranha, Guilherme Fleury
Agency: Rai
HONDASHI
2024
Campaign:
Hondashi - The Seasoning Saga
2024
Campaign:
Hondashi - The Seasoning Saga
BR
AJINOMOTO®
AJINOMOTO®
Hondashi consumers are concentrated on a generation that is getting older. The new generations has poor connection with it. So, we had to give something for the new generations to connect with Hondashi.
As the product is mainly used on asian recipes, we entered the anime/manga world - a fruitful territory - knowing that its fanbase is highly emotional and where the food always has a special place.
We created a manga series with 4 episodes, to talk to younger audiences. The story talks a lot about ancient Japanese culture, where a young apprentice can never disregard his master's experience.
︎ Published in Lürzers Archive Issue 4.2023
As the product is mainly used on asian recipes, we entered the anime/manga world - a fruitful territory - knowing that its fanbase is highly emotional and where the food always has a special place.
We created a manga series with 4 episodes, to talk to younger audiences. The story talks a lot about ancient Japanese culture, where a young apprentice can never disregard his master's experience.
︎ Published in Lürzers Archive Issue 4.2023
Project: Advertising/Poster/OOH
Role: Creative director/Head of Art
With: Cassio Guiot, Polianna Lima, Carol Cravo
Illustrations: Heitor Amatsu
Agency: Cappuccino Digital | IPG DXTRA
