T-SEARCH™
Mães da Sé® SP/BR

From the same streets where people disappeared, we launched a streetwear movement to bring them back into public view.

T-SEARCH™: The outfit of visibility.

The campaign reimagined bootleg tees as a platform for social impact, replacing celebrity faces with AI-powered, age-progressed portraits of missing people.

Each shirt became a call to action, mobilizing society to search, remember, and demand change. By turning missing individuals into icons of visibility, we finally gave the cause the cultural attention it had long been denied.

︎︎︎ACT in Cannes - Winner

︎︎︎WARC Effective Top 100 Campaigns 2026

Project: Design/PR/Social/Advertising
Role: Creative director/Graphic Designer
With: Cassio Guiot, Vitor Elman, Laura Andrews, Rafa Maggessi and more
Agency: The Weber Shandwick Collective/Cappuccino/Powell Tate