Stella Artois® Roland Garros

The Art of Tennis, Reduced to Its Essence.
[Unused posters]

For Roland-Garros, Stella Artois explores the intersection of tennis, art, and design through a series of minimalist posters inspired by the sport's visual language.

Drawing from the geometry of tennis courts, the compositions transform lines, shapes, and proportions into bold graphic expressions. Each poster captures the rhythm, precision, and balance of the game without relying on literal representations.

A refined color palette, subtle gold accents, and carefully considered compositions connect the visual system to Stella Artois' heritage of timeless elegance.

The result is a contemporary interpretation of tennis culture, where the sport becomes a form of abstract art, celebrating the beauty of the game through simplicity and sophisticated design.

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Project: Posters Roland Garros
Role: Design Director
With: Diego Limberti, Marina Cota
Agency: Droga5