Stella Artois® Chalice Racket Bag

Fashion Flirts with Tennis is the foundation of the Chalice Racket Bag: a design exploration where Stella Artois’ iconic chalice meets the elegance of tennis, merging lifestyle and sport into a single object. Through an industrial design process of drawings, prototypes, and refinement, the project balances form and function, resulting in an aspirational, playful, and unpretentious accessory that celebrates craft, movement, and ritual.

Project: Product Design
Role: Designer
With: Diego Limberti, Marina Cota
Agency: Droga5



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