Stella Artois® Chalice Racket Bag

Fashion Flirts with Tennis.

Inspired by the intersection of fashion, sport, and lifestyle, the Stella Artois Chalice Racket Bag reimagines the brand's iconic chalice as a contemporary tennis accessory.

The concept brings together two recognizable silhouettes: the elegance of Stella Artois' signature chalice and the functionality of a classic tennis racket bag. The result is a distinctive product that translates the brand's heritage into the world of tennis and fashion.

Developed through an industrial design process involving sketches, prototypes, material exploration, and refinement, the bag balances sculptural form with everyday functionality.

More than a sports accessory, the Chalice Racket Bag is a playful statement piece that celebrates the connection between design, fashion, and tennis culture, turning an iconic brand symbol into a wearable object of desire.

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Project: Product Design
Role: Design Director
With: Marina Cota, Diego Limberti
Agency: Droga5