SOS Oceano - No blue, no green.

The ocean is home to 94% of all animals, responsible for 85% of our oxygen, and retains 90% of the planet's heat. In sum, it's the main responsible for sustaining life on Earth.
Yet, in sustainability talks, forests are mentioned 689% more.

Without a healthy ocean, the planet’s climate collapses, and so does nature itself.
In other words: no blue, no green.

During COP 30, the UN’s leading event on climate change held in Brazil, we made the world look at the Brazilian flag in a way never seen before: without the blue and green.

But since there is also no green without blue in the color theory, we launched a series of sustainable illustrations, highlighting the most fragile marine areas in Brazil to pressure the government to protect it.

A powerful way to alert about the importance of the ocean to sustain life also on land, because no ecosystem survives alone.

Agency: Droga5
Role: Design Director, Graphic Designer

CEO: Felipe Simi
Co-CEO: Brisa Vicente
CIO: Gabriela Rodrigues
CDO: Diego Limberti
CCO: Rafael Ziggy
CSO: Ana Cortat
Design Director: Carlos Passos, Fábio Cristo, Marco Loschiavo, Rodrigo Bonfim
ECD: Renata Leão
Creative Director: Lucas Antunes,  Marcelo Diniz
Art Director: Kauê Barbosa, João Cunico, Gustavo Ohnuma, Israel Cunha, Sofia Colautti
Designer: Carlos Passos, Diego Limberti
Copywriter: Tiago Daltro
Motion Director: Marco Loschiavo
Motion Designer: Marco Loschiavo
Head of Production: Stella Gafo
Production Leader: Thais Bonizzi
Head of Operations: Thaisa Papadopolli
Operations: Thaline Malvezi
Head of Innovation in Communication: Fabiane Abel
Head of Media Latam: Vanessa Giannotti
Media Director: Keilla Conti
Head of Culture and Comms: Johana Quintana
PR Analyst: Luma Araujo
PR: VSK Public Relations

Illustrations

Black Madre
Creative Director: André Maciel
Executive Director: Tina Castro
Account: Roberta NOC
Planning: Le Alves, Beatriz Perrote e Tommy Martins
Production: Laryssa Andrade
Illustrators: André Maciel e Diego Abreu

Ink Development

Joules & Joules
Visual Artists: Rafael Carneiro and Bruno Dunley

Silkscreen

Estúdio Elástico
Master Printer: Rogerio Maciel
Handmade Papers: Kami

Audio

Bumblebeat
Music Direction: Lucas Sfair, Henrique Tanji
Executive Production: Luisa Hackett
Music Production: Diego Sallovitz, Henrique Tanji, Lucas Sfair
Sound Design: Pedro Osinski
Final Mix: Leonardo Lima

Video Production – Museum of Tomorrow: Fluxa Filmes
Still Photography – Museum of Tomorrow: Bel Corção
Graphic Production (Shirts and Flags): Jorge Gaglioni
Projection: Projetemos
Projection Co-Creator: Mozart Santos
Media Spaces: Eletromídia

SOS Oceano

Angela Kuczach – SOS Oceano Articulator
Marina Cioato – Communications, SOS Oceano
Nidia Regina – Management Support, SOS Oceano
Daniella Fernandes – Press Office, SOS Oceano
Juan Pablo Torre – Technical Coordination

Partner Organizations:

Sea Shepherd Brasil
Nathalie Gil – Project Conception, Strategy and Governance Support
Elea Moreira – Communications Support
Luana Linck – Financial Administration

Projeto Golfinho Rotador
José Martins – Strategy and Governance Support

Projeto Tubarões e Raias de Noronha
Fábio Borges – Strategy and Governance Support

NEMA
Maria Carolina Weigert and Renato Carvalho – Strategy and Governance Support

Divers for Sharks
Paulo Guilherme (“Pinguim”) – Strategy and Governance Support

Rede Pro UC
Douglas Montenegro – Strategy and Governance Support