Rai 28th - Brand Identity

A bold, system-driven identity built around the oversized “®28” as a central graphic anchor, creating immediate visual recognition. The high-contrast red, black, and off-white palette reinforces a sense of urgency and precision, while the asymmetric layouts and strong typographic hierarchy convey modernity and confidence.

Roobert Display, generous negative space, and modular compositions suggest a rational, almost industrial logic, balanced by subtle material details like paper texture and layered transparencies that add depth.

Overall, the system feels cohesive, contemporary, and strategically minimal, color blocking, and repetition transform a simple numeric mark into a powerful visual language.

Project: 28th birthday new id
Role: Creative Director, Graphic Designer
With: Mauricio Cavalcanti, Leandro Chisté, Marina Berretta
Agency: Rai