Novo Nordisk® Brand Stretegy
Latam, 2025.

In 2025, we were invited to help shape the future voice and identity of Novo Nordisk across Latin America, working side by side with the company’s C-level leadership. Together, we developed a strategic communication framework, defined tone of voice principles, and created a narrative system capable of translating one of the company’s most transformative moments into a clear, human, and future-facing brand expression.

At the center of this transformation was Novo Nordisk’s renewed vision: defeating serious chronic diseases through scientific innovation while expanding its global capabilities and accelerating its focus on obesity and diabetes care. This shift demanded more than operational restructuring — it required a new language capable of reflecting ambition, responsibility, and impact at scale.

Our work helped articulate this new chapter through a unified voice grounded in innovation, accessibility, and purpose. From strategic messaging to verbal identity, we built a communication ecosystem aligned with Novo Nordisk’s evolving priorities: advancing breakthrough treatments such as Wegovy and next-generation therapies, streamlining global operations for greater agility, accelerating digital transformation across the healthcare chain, and reinforcing its long-term commitment to social and environmental impact through the company’s Triple Bottom Line vision.

The result was a voice designed not only to communicate change, but to embody it — balancing scientific leadership with empathy, global scale with local relevance, and business growth with meaningful societal impact.

Project: Strategy, Brand Identity
Role: Design Director/Graphic designer
With: Luiza Rudge, Leo Massarelli
Agency: Questtonó Manyone