Novo Nordisk®
2024
Visual identity, Strategy and Positioning.
2024
Visual identity, Strategy and Positioning.
LATAM
NOVO NORDISK®
NOVO NORDISK®
Novo Nordisk, a global healthcare leader, chose Manyone as the partner to deliver an ambitious refreshed experience of their brand. It's been 20 years since the last major overhaul of the corporate identity, and our task was to ensure that the Novo Nordisk brand is as distinct and trusted as ever, so the millions of people in touch with the brand globally will continually associate the brand with the values they represent.
For Latam, the challenge was to bring more Latam Spirit for a Nordic brand (through colors, design, photography, the speech) and create a strategic concept for the vision 2025.
For Latam, the challenge was to bring more Latam Spirit for a Nordic brand (through colors, design, photography, the speech) and create a strategic concept for the vision 2025.
Project: Visual Identity, Strategy and Positioning.
Role: Creative director/Graphic Designer
With: Luiza Rudge, Leonardo Massarelli
Agency: Questtonó/Manyone