Naturalis  - Long Live The King

Naturalis is a super premium food, highly palatable and GMO-free. It is made with selected proteins, whole grains and contains a precise mix of fruits, vegetables, vitamins and minerals that provide energy and vitality for cats and dogs.

The throne visually embodies the idea that pets are the true rulers of our homes. By placing the dog in a royal setting and reinforcing it with the line “Long live the king,” the campaign elevates the pet from a simple companion to a figure of symbolic authority and emotional centrality. 

In this context, Naturalis positions itself as food worthy of that throne: a super premium choice fit for the one who rules the heart of the home.

Lürzer's Archive [Vol.03-2023]

Project: Long Live The King
Role: Creative Director, Art Director, AI creator, Digital Artist
With: Cassio Guiot, Vitor Elman
Agency: The Weber Shandwick Collective