LAEB® Negroni - Brand Identity

Where the Art of Spirits Meets the Science of Flavor.

LAEB® is a South Korean experimental beverage laboratory that reimagines the art of crafting spirits by combining traditional distillation techniques with cutting-edge technology.

Built around the intersection of science, craftsmanship, and innovation, the brand explores a new approach to mixology, where every flavor is carefully engineered to deliver a unique and personalized experience.

The visual identity translates this experimental philosophy into a contemporary design language, balancing scientific precision with the sophistication of premium spirits.

Through typography, graphic elements, and packaging, the identity creates a distinctive universe that celebrates experimentation, elevating the Negroni from a classic cocktail into an expression of modern craftsmanship and design.

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Project: Visual Id
Role: Graphic designer
With: Personal Project