KALUAMA©

A premium food brand that embraces the essence of natural ingredients and artisanal processes. Our goal was to create a visual identity that feels as grounded and authentic as the product itself — a system that breathes with organic textures, earthy tones, and confident minimalism.
From typography to packaging, every design decision was made to reflect purity, calm, and a sophisticated rawness.

This project explores the journey from concept to creation — from initial sketches and references to a fully crafted identity experience.

Project: Packaging/Poster/Branding
Role: Graphic designer
With: Ricardo Tedesco (Founder/CEO)