Jack Pacific® - Brand Identity
Luxottica®

A minimal, editorial approach with high-contrast serif typography, modular composition, and grainy black-and-white mountain imagery that evokes analog print and vintage outdoor culture.

By mixing historical data, coordinates, and bold acronyms like “RVLCN,” we build a narrative of conquest, territory, and rebellion. This aligns with Jack Pacific by positioning the brand within a world of exploration, freedom, and attitude, elevating it from a functional eyewear label to a culturally driven, aspirational identity rooted in adventure and authenticity.

Project: Rebrand for Latin America

Role: Head of Design/Graphic Designer
With: Leo Massarelli, Leo Tavares

Agency: Questtono/Manyone