JACK PACIFIC©
2022
(UNUSED VERSION)

Created in 1979 in Chile, Jack is originally a private label of Ópticas Place Vendôme (OPV) in the eyewear segment (sun and vista).
LATAM
LUXXOTICA©
Previously present only in Chile, Jack has established itself as one of the best-selling brands in the segment. Today, Jack takes on an important expansion process for the LATAM market.

The challenge was to create a strong name that kept Jack's original personality and that was well accepted throughout Latin America. From there, we created the brand book, visual guidelines and communications outspreads.

Project: Branding/Packaging/Visual guidelines/ Communications outspreads.
Role: Art director/Graphic designer
With: Leo Tavares, Leo Massarelli
Agency: Questtonó Manyone




CACAPASSOS©  2K24

SP/BR  ALL WE NEED IS LOVE︎