JACK PACIFIC©
2022
(UNUSED VERSION)
2022
(UNUSED VERSION)
Created in 1979 in Chile, Jack is originally a private label of Ópticas Place Vendôme (OPV) in the eyewear segment (sun and vista).
LATAM
LUXXOTICA©
LUXXOTICA©
Previously present only in Chile, Jack has established itself as one of the best-selling brands in the segment. Today, Jack takes on an important expansion process for the LATAM market.
The challenge was to create a strong name that kept Jack's original personality and that was well accepted throughout Latin America. From there, we created the brand book, visual guidelines and communications outspreads.
Project: Branding/Packaging/Visual guidelines/ Communications outspreads.
The challenge was to create a strong name that kept Jack's original personality and that was well accepted throughout Latin America. From there, we created the brand book, visual guidelines and communications outspreads.
Project: Branding/Packaging/Visual guidelines/ Communications outspreads.
Role: Art director/Graphic designer
With: Leo Tavares, Leo Massarelli
Agency: Questtonó Manyone
With: Leo Tavares, Leo Massarelli
Agency: Questtonó Manyone
![](https://freight.cargo.site/t/original/i/7f4a35d76cccd9cf5f000725afa07071bb0659953d349262bd3ec6eab8314976/jack-01.png)
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![](https://freight.cargo.site/t/original/i/2a4c805b72e7b5addb6c8b43b94ae317f31fc6f41d774d2045b48f7bada0687a/jack-05.png)
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