JACK PACIFIC©
2022
(Rebrand UNUSED VERSION)
2022
(Rebrand UNUSED VERSION)
Created in 1979 in Chile, Jack is originally a private label of Ópticas Place Vendôme (OPV) in the eyewear segment (sun and vista).
LATAM
LUXXOTICA©
LUXXOTICA©
Previously present only in Chile, Jack has established itself as one of the best-selling brands in the segment. Today, Jack takes on an important expansion process for the LATAM market.
The challenge was to create a strong name that kept Jack's original personality and that was well accepted throughout Latin America. From there, we created the brand book, visual guidelines and communications outspreads.
Project: Visual Identity/Branding
The challenge was to create a strong name that kept Jack's original personality and that was well accepted throughout Latin America. From there, we created the brand book, visual guidelines and communications outspreads.
Project: Visual Identity/Branding
Role: Creative Director/Graphic designer
With: Leo Tavares, Leo Massarelli
Agency: Questtonó Manyone
With: Leo Tavares, Leo Massarelli
Agency: Questtonó Manyone
