Hondashi© - Posters
Ajinomoto®

The Seasoning Saga was created to strengthen connections with otakus, enthusiasts of Japanese pop culture.

The initiative leveraged the influence of anime and manga to engage young audiences with traditional Japanese culture.

Comprising a series of four social media posts, the campaign aimed to entertain, educate, and reignite cultural appreciation among younger audiences, while also highlighting the brand’s heritage.

Since its launch, the series has reached over 35 million people, generating more than 6 million views and over 50,000 reactions, comments, and clicks across social platforms.

Lürzer's Archive [Vol.04-2023]

Project: Graphic Design
Role: Creative director/Graphic Designer
Illustrations: Heitor Amatsu
With: Cassio Guiot (CW), Vitor Elman and team.
Agency: The Weber Shandwick Collective