HP Hewlett-Packard - Visual Identity

Let’s write this new chapter together.

HP was founded on a partnership that transformed the relationship between people and work. Over the years, the company has continued to evolve. Now, we are embarking on a new chapter to shape the future of work, staying true to our founder’s heritage while adapting to the present. In support of this new chapter, we are reclaiming the blue and elevating our logo as a distinctive asset. With our new brand strategy and our new visual assets and guidance, we will show up as One HP confidently and consistently.

︎︎︎Full project - HP Brand Central

Project: Visual ID
Agency: Droga5
Role: Design Director
With: Diego Limberti, Rodrigo Bonfim, Fabio Cristo, Marco Loschiavo, Gustavo Ohnuma, and the Droga5/NY Team