HP was founded on a partnership that transformed the relationship between people and work. Over the years, the company has continued to evolve. Now, we are embarking on a new chapter to shape the future of work, staying true to our founder’s heritage while adapting to the present. In support of this new chapter, we are reclaiming the blue and elevating our logo as a distinctive asset. With our new brand strategy and our new visual assets and guidance, we will show up as One HP confidently and consistently.
︎︎︎Full project - HP Brand Central
Project: Visual ID
Role: Designer Director
With: Diego Limberti, Rodrigo Bonfim, Fabio Cristo, Marco Loschiavo, Gustavo Ohnuma, and the incredible team from Droga5/NY
Agency: Droga5
What’s New
︎︎︎HP Forma DJR Office Introducing HP Forma DJR Office, a refined typographic system built for improved legibility.
︎︎︎HP Forma DJR Office Scripts Discover HP Forma DJR Office scripts, optimized for clarity and consistent typography worldwide.
︎︎︎Printing Our Electric Blue Please see new guidance for printing our HP blue using CMYK values. The CMYK formula was chosen for production consistency across all printers, rather than as a perfect match to Pantone 2132.
