LARICA NO GIRAFFAS
2020-21
2020-21
Digital/Promo activation for one of the biggest fast food chains in Brazil.
SP/BR
GIRAFFAS®
GIRAFFAS®
After 4:20, we know that two things hit: the breeze and, soon after, the munchies. Therefore, Giraffas enters the scene to help the consumer to destroy this naughty hunger in a very cool way.
︎︎︎The Idea
At 4:20, through the Giraffas app, we'll send notifications with lightning promotions: the consumer will have 4 minutes and 20 seconds to place a throaty order and win double everything. Then, just drop the Reggae and go straight to satisfaction.
︎︎︎The Idea
At 4:20, through the Giraffas app, we'll send notifications with lightning promotions: the consumer will have 4 minutes and 20 seconds to place a throaty order and win double everything. Then, just drop the Reggae and go straight to satisfaction.
Project: Digital/Retail/Promo/Advertising/Poster/Language/Stickers
Role: Creative director/Head of Art
Illustration: Matheus Mendes
With: Cássio Guiot, Min Soo Park, Rafael Maggessi, Matheus Mendes, Murilo Manzano, Isaac Cotias, Guilherme Kentish, Isabel Cassab, Marcelo Passos, Marcus Perrone
Agency: Rai
