GIRACOMICS
2020-21
2020-21
Digital activation for one of the biggest fast food chains in Brazil.
SP/BR
GIRAFFAS®
GIRAFFAS®
Giraffas is one of the biggest restaurant chains in Brazil, which has two giraffes as its symbol.
To further reinforce the brand, we decided to ask our followers where they would like to see our characters. The result was surprising: a flood of memes from movies, series and music.
︎︎︎The Idea
We brought one post per month with a special illustration resulting from a poll on our social networks. The numbers were amazing.
To further reinforce the brand, we decided to ask our followers where they would like to see our characters. The result was surprising: a flood of memes from movies, series and music.
︎︎︎The Idea
We brought one post per month with a special illustration resulting from a poll on our social networks. The numbers were amazing.
Project: Digital/Retail/Promo/Advertising/Poster/Language/Stickers
Role: Creative director/Head of Art
Illustration: Matheus Mendes
With: Cássio Guiot, Min Soo Park, Leandro Chisté, Karina Schubert, Matheus Mendes, Marcus Perrone
Agency: Rai
