The Cooooooooors Call
More goals. More celebrations
Coors Light®

Coors Light isn't an official World Cup sponsor. But when the world starts screaming “Gooooooooal!”, brands don't need sponsorship rights to join the conversation.

So, we turned football's most iconic chant into our brand name.

With every goal scored during the tournament, Coors Light became Coooors Light. Then Cooooooooors Light. Then Cooooooooooooooooooooooooooooooors Light.

Until the logo literally stopped fitting on the can.

So we did what any irrational football celebration would demand: we made the can bigger.

Introducing The Tallerboy. A limited-edition can created to give every extra O the space it deserves.

Just like a Tall Boy. Only taller.

Project: World Cup Campaign
Role: Design Director
With: Diego Limberti, Fabio Cristo, Marco Loschiavo, Rodrigo Bonfim, Israel Cunha, Gustavo Ohnuma + Rodolfo Fernandes, Rodrigo de Castro and Droga5 NY Team
Agency: Droga5 NY + Droga5 SP