Cap. Barley® - BR Display® Type Design

Experimental Typography Meets Brazilian Culture.

For the launch of BR Ale Special Edition, a vibrant visual identity was created by combining bold geometric patterns, expressive typography, and vivid colors inspired by Brazilian flora, fauna, and culture.

At the heart of the identity is BR Display, a custom typeface built from playful shapes and hand-drawn lines. The typography seamlessly blends into the graphic patterns, blurring the boundaries between letters and illustrations.

The result is a distinctive and energetic design system that transforms beer cans into colorful expressions of Brazilian creativity. Extended across packaging, posters, and stickers, the visual language creates a striking contrast with the clean identity of the parent brand, Cap.Barley.

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Project: Visual Id/Typography
Role: Graphic designer
With: Personal project