Bohemia®  - Visual Expression

Honoring Tradition. Embracing the Contemporary.

With over a century of history, Bohemia is one of Brazil's most traditional beer brands. Following a packaging redesign, the brand needed to evolve beyond its visual identity and establish a clearer positioning and a more contemporary communication language.

In partnership with Ambev, we developed an expanded visual universe that balances Bohemia's rich heritage with a fresh, modern perspective.

The project focused on building a cohesive and flexible design system, defining the visual principles and creative guidelines needed to bring consistency across campaigns, brand activations, and communication channels.

The result is a renewed visual expression that preserves Bohemia's authenticity while giving the brand a distinctive, contemporary voice, designed to inspire creativity and ensure consistency across every touchpoint.

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Project: Universe of language
Role: Design Director, Graphic Designer
With: Leo Massarelli, Leo Tavares and team
Product label design: Tátil Design

Agency: Questtonó Manyone