Bohemia®  - Visual Expression

The brand should be true to its origins, but without losing touch with the new, the contemporary universe.

Bohemia, a century-old and traditional beer in the Brazilian market, recently underwent an identity revitalization, initially focusing on the design of its packaging. Over time, the company realized that it lacked a clearer strategic positioning for the brand and, above all, a renewal of its language in order to support an extensive brand communication program.

We were invited by Ambev to rethink the strategic positioning, expand and systematize its language universe in order to ensure consistency in brand activation and, above all, that other agencies could have clarity of execution in their communication.

Project: Expand and systematize universe of language
Agency: Questtonó Manyone
Role: Design Director, Graphic Designer
With: Leo Massarelli, Leo Tavares and team
Product label design: Tátil Design